The results: Strengthening their monthly giving programme and positive response from donors
Ikamva is now formalising its monthly giving programme and setting up regular communication with donors, including a new group of monthly givers.
“The response by donors to this shift has been amazing”, Jovana says. “One major donor who donated to the Nomsa pre-school appeal shared a screen shot of Ikamva’s thank-you on her Facebook page with the remark, ‘You made my day’”.
In all its emails, newsletters, blog posts and correspondence, Ikamva is increasing the connection between the donor and the beneficiary – and it’s paying off.
Jovana also realised another benefit of attending IFC in the Netherlands. She secured an invitation to apply for funding as a result of visiting a donor in Amsterdam before the conference. It also helped her to see potential to grow income in Europe, as well as giving her an international perspective on issues facing the ageing and how social programmes can help.
Like Jovana, Ronell also leaves IFC events with a stronger sense of purpose and belonging.
“The most important development to come out of my attendance of Resource Alliance events is that I see myself as part of a group of dynamic professional individuals working in this sector”, she says. “The RA helped me see my career in different way. It’s not just a hobby or for volunteers.”
“It’s very affirming and I feel like a change-maker, not just someone begging for money”, she adds. “It also helped to reference learnings internationally, which has been enormously validating.”