Implementing lessons from US political fundraising and campaigning in Slovakia
About this session
American political campaigns have a history of producing digital campaigns that have successfully engaged the public at scale, raised millions of dollars and mobilised millions of citizens to take action.
There are lessons which charities can learn and apply to their fundraising programmes. Bernie 2016 has inspired fundraisers all over the world, including Zuzana Suchová in Slovakia.
Inspired by the Bernie campaign, Zuzana led the digital fundraising elements of the successful campaign to elect the first woman president of Slovakia.
Zuzana will show you how she adapted the principles of Bernie 2016 to the specific fundraising and legal context in Slovakia. She will also show you how she built on this success in subsequent Slovakian political campaigns.
- Everyone from any level who wants to learn from, and be inspired by, successful Slovak political fundraising and campaigning activity.
- Attendees will leave with a great understanding of what drove the success of these three campaigns as well as practical actions to apply to their own organisation’s fundraising strategy.