2021 Masterclass Programme

We’re delighted to announce our 2021 Online Masterclass Programme! 

Offering in-depth professional development opportunities that equip you with the tools and skills to achieve more in your work. You can expect sessions on storytelling, decision science, leadership and more, all delivered by exceptional world-class sector experts. Our truly global network means you’ll be learning alongside peers from across the world, bringing their own lived experiences to the virtual table. Our first masterclass has just been launched and keep an eye out for further announcements on upcoming masterclasses… 

What is a masterclass? 

Our online Masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of attendees. We will be offering one-day masterclasses, as well as courses that take place over a number of days, spread over a few weeks. Our hybrid model combines live tutorials with home assignments to complete within your own time. 

Exclusive discount for RA Global Community Members

Members of the RA Global Community receive a 20% discount on any masterclass – register below to receive your saving!


Register for the Global COmmunity


Interested in running a Masterclass? 

We’re always looking for Masterclass partners so if you’re keen to deliver an interactive and engaging session for the Global Community, get in touch to learn more about our model or submit an application form at the link below. 


Title: Designing and delivering exceptional donor experiences in a post-pandemic world


Session Description

Hosted by Sara Hoshooley and Brian Walsh, through this masterclass you will learn how to map and understand your donors’ journeys and their needs, to steer a course to a deeper, lasting, and more beneficial engagement with them. Attendees will use proven virtual tools and methods to learn the latest iteration of donor experience design via journey mapping, including journey development, persona creation, the psychology of giving, root cause analysis, ideation strategies, impact vs. effort ranking, prototyping, deployment, and organisation change centred on true donor-centricity.

Once learned, we focus on deployment of this methodology systematically and globally, leveraging distributed and remote participants wherever they live. Attendees will be equipped to lead donor experience design sessions within their organisations, understand the best strategies to drive change via internal adoption, and impact top-line revenue for their organisation.