Title: Designing and delivering exceptional donor experiences in a post-pandemic world
Hosted by Sara Hoshooley and Brian Walsh, through this masterclass you will learn how to map and understand your donors’ journeys and their needs, to steer a course to a deeper, lasting, and more beneficial engagement with them. Attendees will use proven virtual tools and methods to learn the latest iteration of donor experience design via journey mapping, including journey development, persona creation, the psychology of giving, root cause analysis, ideation strategies, impact vs. effort ranking, prototyping, deployment, and organisation change centred on true donor-centricity.
Once learned, we focus on deployment of this methodology systematically and globally, leveraging distributed and remote participants wherever they live. Attendees will be equipped to lead donor experience design sessions within their organisations, understand the best strategies to drive change via internal adoption, and impact top-line revenue for their organisation.