Agitate, educate and organise. Lessons from global successful social movements
How you can work with – and learn from – global social movements to inspire and mobilise people to change the world
About this Masterclass
The last few decades have seen social movements across the world grow and spread and, in some cases, achieve astonishing success. Drawing on decades of campaigning and organising techniques, they are driven by new generations of activists and powered by digital tools.
These social movements present a new, dynamic and challenging approach to social change, which are in many ways very different from the traditional models led by political parties, trade unions, NGOs and charities.
This masterclass will draw on the lessons from some of the most successful social movements of recent years, such as Together for Yes which over-turned Ireland’s constitutional ban on abortion and the School strike for climate, a global movement started by Greta Thunberg.
We will explore what charities, NGOs and other change-makers can learn and apply to their own work to inspire and mobilise people to accelerate change.
- A brief introduction to social movements.
- How not to build a social movement.
- Lessons from leading, and organising, a dispersed social movement.
- The importance of stories and the challenges they present.
- How charities and NGOs can work with social movements.
- Fundraising and mobilisation lessons from successful social movements.
- Fundraisers, campaigners, and leaders who are working to inspire and mobilise large numbers of people to take action for social change.
- Anyone working in a charity or NGO who engages with social movements.
- Anyone working in a charity or NGO who would like to learn more about social movements.
- An understanding of how established organisations can work with social movements.
- How the fundraising and mobilisation strategies employed by social movements can be applied to charities and NGOs.
- How to lead and organise in a fast-moving, dispersed movement.
- The role of stories in framing messages for social change.