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Face(book) the future in 2022: Use the platform to your advantage

2019 Bursary

Face(book) the future in 2022: Use the platform to your advantage

About this session

A year on from the changes wrought by iOS14 on Facebook advertising, Android operating systems are expected to implement similar changes soon, allowing users to opt out of browser and app tracking. This session will look at the impacts the changes have had on tracking campaign performance and paid social spend. Further changes to how Facebook advertising works, including the removal of some interest-based targeting, are expected to impact our sector and leave digital fundraisers unsure of how to make paid social continue to work for them. Facebook is no longer the free space we once knew and this session will offer insights and strategies to support you to implement campaigns.

 

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