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Powerful corporate partnerships

2019 Bursary

Powerful corporate partnerships

How a global corporate-charity partnership sold out in 10 days

In May 2022, Lush and Sumatran Orangutan Society (SOS) launched an inspirational campaign to protect orangutans and their rainforest home. The secret of their success was an orangutan shaped bath bomb, which was a hit with consumers. What made it extra special was the hidden message inside each bath bomb, which led thousands of new supporters to SOS.

This workshop will use the partnership as a case study to show participants how to build their own inspirational corporate-charity partnerships, from concept, to pitch, and all the way through to execution. The session will feature a live demonstration and you will get to build a unique opportunity for a target prospect based on shared purpose.

You will leave feeling inspired and ready to build your own Lush-level partnerships.

 

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