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Testing top tips: How and why to plan a solid testing programme

2019 Bursary

Testing top tips: How and why to plan a solid testing programme

About this session

Does your organisation run a reliable testing programme across its digital assets? Do you even know where to start? In this session, Ali Walker-Davies will take us through examples of best practice in testing from Greenpeace, Sue Ryder, Dignity in Dying, Refuge, and Cancer Research UK, looking at:

  • Why and what you should be testing (spoiler alert: there’s more to it than just subject lines)
  • Tests to try in your own organisation
  • Top testing tips for sign-up forms, donation pages, and email marketing programmes

 

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