Water for the Guajira, a crowdfunding experience using Whatsapp: A story of how citizens managed to mitigate a drastic water shortage in one of the most abandoned regions of Colombia
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About The Session
Hot, arid, dry and inclement – that is how you would describe Guajira, a region of Colombia on the Caribbean Sea where more than 3700 children have died in the last 3 years due to malnutrition and lack of water. On 2016 it was necessary to mobilize citizens in order to give a respite to these people who need it so much. El Avispero in alliance with “Vaki” a crowdfunding platform, accepted the challenge to contribute to a huge goal of bringing 1 million liters of water in tank cars to the Wayuu indigenous communities hit hardest by climate change.
This crowdfunding experience was one of the most effective in a country where people are not used to supporting and participating in crowdfunding campaigns. During this session, I will share with you the experience from the ideation, planning, and the use of WhatsApp as one of the main distribution channels to the El Avispero network.
The session is aimed at people interested in WhatsApp use as a channel to mobilize support on crowdfunding for social causes and those interested in testing messaging apps to mobilize.
- The key role of a strategy behind the action
- Messages and hooks
- The combination of different tools for crowdfunding.