Alyssa Sweetman (USA)

Charity Program Manager, Twitch

Alyssa specializes in strategy and execution of influencer and livestream charity fundraising targeting millennials and Gen Zs. Many charities still rely on mailers or cold calls to engage their audience, but NGOs must evolve their strategy to target the new generation of digital consumers. Alyssa acts as the liaison to unite NGOs and livestreaming content creators.