Annie Moreton (UK)
Strategy Director, GOOD AgencyAnnie has over 30 years’ experience as a fundraising practitioner leading mass market teams, as a Trustee and as a fundraising consultant. Annie helps charities define, devise and implement successful fundraising strategies and campaigns, specialising in individual giving.
But you’re only as good as your last gig. And experience is only useful if it’s applied to the here and now. At GOOD Agency, Annie helps develop new fundraising thinking and strategy approaches to meet today’s needs. In the context of ever increasing pressure for fundraisers to deliver constant growth in unrestricted income, she’s passionate about enabling a strategic approach, whatever the size or resources of the cause.
Annie also sings, grows and cooks a lot of stuff, is a semi-professional Baby Boomer stereotype and takes inspiration from dystopian fiction.