Chari has headed up the integrated Legacy Case Administration and Marketing Department at the Stroke Association since 2006, with overall responsibility for strategy and income. During that time, legacy income has grown from under £5 million to over £12 million, despite the ongoing volatility of the external economic environment and growing competition in the legacy market. Legacy income represents a critical source of funds for the Stroke Association, accounting for almost 50 percent of all voluntary income received.
As a member of the Fundraising Leadership team, Chari contributes to the overall strategic direction of the Income Generation Directorate. In addition, for the past decade, she has delivered the revision programme for the Institute of Legacy Management’s professional case administration qualification, achieving record pass rates.
Chari’s background is in law. Having successfully completed the Law Society’s Finals professional examination, she spent several years in legal publishing as an editor before becoming a partner in a legal training consultancy, providing soft skills coaching for solicitors. Her move into legacies enabled her to apply her legal skills in a hugely rewarding context, generating legacy income to fund the Stroke Association’s vital work, supporting stroke survivors, their families and carers, across the UK.