Daniel believes that creativity not only builds brands, but also can make the world a better place. After 11 years at TAXI, Daniel joined Cossette, as executive vice president and general manager in 2016, bringing with him extensive experience building and running diverse, integrated teams and agencies. He exploits his deep consumer obsession in everything he does through an inimitable style – ever curious, endlessly energetic and entirely BS-free. Daniel is proud to have been involved in work spanning regions, categories and consumers that has been awarded on the local and global stage for both creativity and effectiveness. Cossette has been named Strategy Magazine’s Agency of the Year for the last two years in a row.