Elly Lont (Netherlands)
Team Leader High Value Fundraising, GreenpeaceElly is Team Leader of the Greenpeace fundraising team, focusing on legacies, major donors, foundations, and lotteries. Before this, she was Legacy Programme Manager at WWF Netherlands and set up a ten-year growth plan to double legacy income by building a legacy cycle framework combining a donor-centred funnel with various segmentation tools. This multi-year strategy is (partly) adopted by several WWF offices in the network. Prior to this, she worked successfully at several organisations as Fundraising Manager, Senior Fundraiser, and Marketing Strategist, mainly in the charity sector and media.
Learn more about Elly’s IFC 2019 masterclass –
Building a sustainable legacy giving programme: Discover how to create a legacy giving programme from start to finish