Erica Waasdorp is President of A Direct Solution, a consultancy located on Cape Cod in Massachusetts that works with nonprofit clients nationally and internationally on appeals and monthly giving.
Erica has authored two books: Monthly Giving – The Sleeping Giant and Monthly Giving Made Easy. She created the Monthly Donor Road Map and several e-books covering the topics of top questions on monthly giving, the monthly donor retention playbook, and more.
Erica is a Master Trainer for the Association of Fundraising Professionals and the former International Fundraising Congress US Ambassador. She regularly presents in person and virtually on appeals, direct mail and monthly giving.