Erika is working with digital fundraising in an organisation based in Gothenburg, Sweden called Räddningsmissionen. She is proud to work with this organisation which envisions a city where no-one is left out. The organisation has many different projects including operations for people in homelessness, women in prostitution and kids who have a parent in jail. This year they also started their own social supermarket that sells food waste, which has proven to be a great success.
Erika studied media and communication at the University of Gothenburg and has always wanted to work in the non-profit sector, using communication to leave an impact on the world. Her job at Räddningsmissionen involves working with the overall digital strategy of the organisation. She also manages all social media, as well as the website, campaigns and newsletters. Her goal is that Räddningsmissionen would be an organisation that connects with its donors in a personal way, creating meaningful engagements which would lead to increased fundraising. An example of this was her digital fundraising festival on Instagram which had 500 online visitors and led to coverage in the media and many new donors.
“I am so honoured to be a recipient of the Carolina Nyberg-Steiser Bursary. It is a great encouragement for me and I’m so excited for the opportunity to learn from the best speakers in our field. I’ve been dreaming for a long time about attending the IFC-conference to learn more and also to connect with talented people that share my passions. I look forward to bringing new perspectives and skills into my work at Räddningsmissionen.”