Hernán works as a consultant in communications, marketing, digital transformation, innovation and fundraising. He is Co-founder of Latte Creative in Latin America.
Prior to this he was Director of Communications and Public Mobilisation of Greenpeace Andino (Argentina, Chile and Colombia) and is one of the founders of Greenpeace Colombia.
His achievements there include the creation of the online community I-Go (Greenpeace’s first web2.0 platform) for the international whale campaign; the development of the GreenSMS, the first mobile platform for Greenpeace, and the design and execution of the online campaign “Vote for the Law of Forests” which achieved more than one million digital signatures in two months.
Hernán led Greenpeace’s global online campaign “Save the Arctic” which promoted a movement of defence of this key region for the planet. More than 8 million people from all over the world have already joined.
He has advised organisations in more than 15 countries, including Fundación Huesped, Sales Foundation, Save The Children, Greenpeace, Oxfam, Tzedaká Foundation and many others. He usually teaches at UDESA and Miami Ad School.