Jason Novelli (Canada)

Senior Manager Donor Marketing, Diabetes Canada

Jason has worked in the non-profit sector for over 15 years in both Canada and the UK following a background in business administration and marketing in the US commercial sector. His experience has enabled him to apply a detaildriven lens to creative and tactical individual, mid-level, and tribute fundraising campaigns that have delivered significant results for a number of national health and education charities across Canada and in the UK. He loves the ever-changing challenge of fundraising through direct response channels and is passionate about the supporter experience and improving donor journeys. Jason serves as a committee member with AFP Toronto and has spoken at events and conferences in Canada and the United States. 


Learn more about Jason’s IFC 2019 masterclass –

Supporter experience bootcamp: It’s time to take supporter experience seriously 


Learn more about Jason’s IFC 2019 workshop –

Beyond the tactics: The fundamentals of delivering a positive supporter experience