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Kathleen Murphy Toms (USA)

Director of Digital Strategy, GivingTuesday

Kathleen Murphy Toms is the Director of Digital Strategy for GivingTuesday. The biggest philanthropic movement in history, GivingTuesday leverages social media and a broad network of nonprofits, community activists, schools, brands, small businesses, and individuals to ignite a movement and a global call to action to give. It has seen record-breaking engagement at every level of society – from some of the world’s biggest celebrities and influencers to students, volunteers, and everyday givers.

Kathleen studies the use of digital tools within social movements, particularly their use in shifting power, creating mass mobilisation, instilling behaviour change, and achieving global equity. Kathleen has coached thousands of social impact leaders and grassroots organisers from nearly every continent on how to not only generate funds for their causes but to inspire and mobilise groundswell movements to create systemic change. She is an adjunct faculty member at The Heyman Program for Fundraising and Philanthropy in The Center for Global Affairs at New York University where she teaches social changemakers how to develop innovative content marketing and digital strategies to activate and engage new audiences.