Lesley Pinder 2019

Lesley Pinder (UK)

Head of Supporter Experience, British Red Cross

Lesley is a dynamic change maker and brings her (seemingly limitless) energy to re-imagining what fundraising could mean for charities and their supporters. She cares deeply about the needs of supporters and creating experiences that not only bring people closer to the causes they are passionate about, but that also surprise and delight.

Whether working at Breast Cancer Now, Good Innovation, or the British Red Cross, the passion to turn human insights and data analysis into amazing experiences has always been her jam and she has bags of tricks up her sleeve to help every fundraiser do the same.

Outside of work, Lesley is a cycling coach and is often found at Herne Hill Velodrome going round and round in circles herself or coaching others.


Learn more about Lesley’s IFC 2019 workshop –

Demystifying supporter insight: Top tools and tricks you can use to understand your supporters better and do something about it