Louise Barton (UK)

Digital Marketing Manager, Manifesto

Lou is a digital marketing manager at Manifesto with a background in digital buying and planning in a media environment. Lou takes a supporter-led approach to uncover valuable insights on attitudes, values, and motivation, using them to form innovative strategies for live digital marketing programmes. Her day-to-day monitoring of what’s working well feeds back valuable insight into the planning function, keeping audits and recommendations up-to-date with the most cutting-edge trends.