Ruby Bayley-Pratt (UK)

Fundraising Policy and Research Manager, British Red Cross

Ruby works in the Fundraising Strategy Team at the British Red Cross enabling the organisation to adapt to changes in the policy environment for fundraising and the wider charity sector, managing fundraising ethics, and delivering research projects for fundraising teams. She is also a Trustee of menstrual equity charity Bloody Good Period. Previously, she worked at Amnesty International UK, managing and supporting strategic fundraising projects, and at the MS Society to deliver a fundraising change programme and a £107m capital appeal. Ruby can’t help but bring her feminism to her work; she led a Women and Non-Binary Group at Amnesty and is a founding member of the Gender Equality Network at the British Red Cross.


Learn more about Ruby’s IFC 2019 workshop –

Creating a value proposition: How to create distinctive fundraising offering