Sotta leads the market intelligence activity to assess UNICEF’s positioning and to guide strategy development in fundraising and corporate engagement. He has the overall responsibility for Market Measurements for identifying insights and income growth opportunities for UNICEF. He leads the identification, interpretation and deployment of economic, socio and cultural trends. Winner of the ESOMAR Congress Award for Best Case History for his work on translating consumer trends into fundraising efforts. This year, Sotta leads the performance analysis for the Peer Review group (14 top not-for profit organizations of the International Fundraising Leadership Forum).