Angie Moore

Chief Individual Fundraising Officer, CARE

Angie is a senior executive with over 25 years of experience in direct and relationship marketing — 20 of which have been focused on the nonprofit community. With a proven track record of leadership and marketing success, Angie’s career includes a position as General Manager of Merkle’s Nonprofit Group serving the top brands in the country, as well as serving as that firm’s CRM Officer charged with driving change within the industry. Prior to Merkle, Angie led the direct marketing and constituent relationship management areas for two nationwide charities: The Arthritis Foundation and the American Cancer Society.

In addition to overseeing these top-class marketing programmes she drove the $1 billion charity, American Cancer Society, through a transition to become constituent-centric and build long-term relationships with its donors for improved retention and sustainable revenue. Angie is a C-suite consultant in marketing transformation and change management. She has broad experience in fundraising, product, internet and publication marketing, that enables her to help organisations evolve their business model for greater integration and greater financial impact.