Aroon has worked in fundraising and marketing for a range of non-profit organisations over the past 12 years. She has vast experience leading on fundraising campaigns across a range of channels and audiences – at both the hands-on and strategic levels. In the five years prior to joining THINK, Aroon specialised in digital fundraising and strategy. Her last role in the non-profit sector was as CEO of a crowdfunding charity in London. Aroon joined THINK Digital in January 2016 and provides strategic consultancy and project leadership to a range of INGOs. One of her highlights during her time at THINK was running an online donor recruitment campaign that achieved a 15:1 ROI at the point of recruitment.