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Bernard Ross (UK)

Director, =mc consulting

Bernard combines writing with consulting. He co-authored Breakthrough Thinking for Non-Profit Organisations with Clare Segal- voted Best Non-Profit Book in the USA 2004. Since then he’s written seven books.

The Influential Fundraiser was nominated as one of the top 5 ‘must read’ non-profit books in the New York Times online . Global Fundraising, edited with Penny Cagney, won the Skystone Prize for Research and was the first fundraising book to be published in China in 2018 by Shanghai University Press. Strategy was published by the Financial Times/Pearson in January 2016. With Omar Mahmoud, Head of Global Knowledge at UNICEF International he wrote Change for Good- behavioural economics for a better world, March 2018. Making the Ask -June 2021- was no 1 in Amazon Kindle downloads in fundraising and NFP publications in the USA and UK.

With his talented colleagues at =mc consulting he has created global strategies for the International Federation of Red Cross and Red Crescent Societies, WHO, Amnesty International, Medecins Sans Frontiers, and UNICEF international. As a fundraiser he’s helped raise $1M to pay for the first paediatric unit in a refugee camp in Kenya, $28M for Raphael painting in London $5M for a museum to house the world’s largest dinosaur in Argentina, and $10M to save the last 800 great apes in Africa.