Emily has a heart for strategic partnerships that cross the norms into finding a better fusion between non-profit and for-profit partnerships. She is the founder of Reemi, a social enterprise creating sustainable products for women’s health in Asia and the Pacific.
Hailing from New Zealand, Emily began her career by looking for fusion between charity and business. She founded a social enterprise, twoWORLDS – a fashion label for social good. Through fashion, she fell into the buying world and realised that the world needs more help than clothes. Moving to Hong Kong four years ago to join Crossroads Foundation as Communications and Fundraising Manager, she has used her creative and analytical mind to help create change. Emily has also served as a board member of the Association of Fundraising Professionals, Hong Kong.