Franziska Linkert is a Fundraising Manager at Save the Children Germany. She is responsible for leading, developing and managing the DRTV program with a strong focus on regular donor acquisition. This includes working on media and new creatives, as well as optimizing response handling. Recently her focus has been on integrating DRTV further with digital. Besides DRTV, Franziska engages in testing alternative acquisition channels, e.g. digital lead generation and telemarketing. Prior to joining the organization in January 2015, Franziska worked as a conference and event marketing manager in a Berlin based digital agency. Her love of fundraising grew while she was a student working in the Donor Relationship Management team at MSF.