Jo has over a decade of experience as a digital leader in the charity sector. Her consultancy practice focuses on people and culture as the pivotal success factors for digital change. Recent clients include Dementia UK, Goodenough College, Resource Alliance and Teach First.
Jo’s most recent in-house role was as assistant director of digital for Breast Cancer Care. As the charity’s digital lead, she developed innovative online support services for people affected by breast cancer. Working collaboratively across the sector, Jo created the Voluntary Sector Digital Maturity Matrix – to date the tool has helped over 800 charities understand their current digital capability and set goals for the future.
Before Breast Cancer Care, Jo was Girlguiding’s first head of digital communications, initiating a programme of digital transformation. She has also directed digital strategy and managed campaigns and products for vInspired and Action on Hearing Loss.
Agency-side, Jo has been managing director for London at prosocial digital agency Reason Digital, overseeing its work with national charities. Earlier in her career, she directed charity accounts for Glasgow-based agency tictoc and opened its London office.
In 2014, Jo was voted #1 woman in digital under 30 by The Drum. In March 2017, she was named one of 10 inspiring women in charity digital by Third Sector.