Karen Armstrong

More Strategic (Australia)

Karen is a marketing expert with over 15 years experience across Fast Moving Consumer Goods (FMCG) and NFP marketing. She has held roles in Australia and the UK, most recently as Director of Marketing and Fundraising at Cancer Council Australia. During her time with Kraft Foods Karen recognised internationally for the best integrated sales & marketing campaign and best Asia Pacific brand campaign.

Karen is now a consultant with More Strategic and is the Campaign Director for Australia’s bequest campaign – Include a Charity. She was a founding board member of Include a Charity and has held multiple committee roles with the Fundraising Institute of Australia.

Karen has extensive experience within federated structures and focusing on consumer insights and organisational vision to unify teams. She is a CFRE and completed a B.Comm and a MA (Sociology), publishing a thesis on refugees and social change.