Ligia Peña, CFRE, is an internationally-recognized expert in gifts in wills/legacies. She is President of GlobetrottingFundraiser where she specializes in helping nonprofits develop strategic, data-driven gifts in wills programs.
Prior to consulting, Ligia was the Global Legacy Manager at Greenpeace International where she oversaw the organization’s global legacy strategy in 14 countries. She is also a Ph.D. candidate at the University of Kent where she’s researching national legacy marketing campaigns as a tool to change society’s behaviour towards gifts in wills.
As an AFP Master Trainer, she’s trained countless fundraisers around the globe. She’s a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofit professionals to think about gifts in wills differently by daring to be creative and innovative.