Luke Heffernan

director of marketing and fundraising, WWF (Singapore)

Luke Heffernan is currently Director of Fundraising at WWF Singapore, where he leads a team of over 70 marketers and fundraisers, including WWF’s largest inhouse telemarketing and face to face operation in Asia Pacific. He is currently implementing a strategy to quadruple revenue in 3 years to achieve WWF’s ambitious regional conservation goals.

Prior to this Luke helped build, develop and launch Corporate Citizen – a brand new workplace giving business unit for one of Australia’s largest and most reputable commercial fundraising organisations, 2evolve. He has also worked as Telefundraising General Manager for 2evolve – Australia and Nz’s largest telefundraising agency – where he raised tens of millions of dollars for charities such as the Australian Red Cross, Amnesty International, Childfund, Greenpeace, Oxfam, and Medecins Sans Frontiers.