As Head of New Media at Comic Relief, the UK’s most innovative media and event fundraising charity, Martin was responsible for the use of digital media and technologies for events like Red Nose Day and Sport Relief. He established their use of mobile, social media and all aspects of digital marketing for fundraising and campaigning. He led growth in digital revenues from £400,000 to £40 million, including delivering the first mobile/ SMS fundraising activities for the UK charity sector in 2001.
In 2008 he established HomeMade Digital with two Comic Relief colleagues. HomeMade is a creative, development and fundraising optimisation agency working with NGOs around the world such as ActionAid, Cancer Research UK, Save the Children and UNICEF as well as large appeals like BBC Children in Need, Comic Relief, the DEC and Stand Up 2 Cancer. HomeMade helps clients with their thinking, analysis and doing. He is an expert in digital experiences, fundraising and integrated communication.