Mary Lynn (ML) is an unapologetic fundraiser, communications professional and shameless idealist with more than 25 years of experience creating compelling and award-winning actionable content. She loves it when the good guys win. (Hint: You are the good guys.) As global fundraising engagement manager at UNICEF in Geneva, she helps shape the narrative for fundraisers and has led storytelling missions to at least 17 countries. Along with colleagues around the world, ML helped drive a central galvanizing moment for UNICEF on 20 November 2017 (World Children’s Day), with a story that resonated in 140 countries, was re-tweeted by the Pope and trended #2 on Twitter globally.