Mike Bugembe is the Chief Analytics Officer at JustGiving and an award-winning big data evangelist. He has a tremendous amount of experience working with organisations to get value from the deluge of data that is being produced today. Mike has helped build teams of analytics, statisticians, and data scientists that have uncovered new growth opportunities in giving. Currently, he is working with the tech publishers O‘Reilly Media on a training course and a book, which outlines a tried and tested algorithm that all organisations can follow to realise the game changing value that big data and data science can bring.