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Michael Johnston (Canada)

Founder and CEO at HJC Media

Mike Johnston has been a fundraiser for 34 years, helped raise over $5 billion dollars, and has worked with 100’s of social impact and charitable organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation, change management, and integrated fundraising. He has spoken in over 20 countries at most fundraising conferences for the last few decades

He is the author of four books: The Fund Raiser’s Guide to the Internet, The Nonprofit Guide to the Internet, Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to many research papers, books, and magazines.