Omar is the Chief of Market Knowledge at UNICEF Private Fundraising & Partnership (PFP) division. He has 30 years of research experience in the private sector and international organisations, in country, regional, and global positions. He was involved in new product launches and brand equity building for some of the world’s top brands; Ariel, Oil of Olay, Pampers, Pringles, Ovomaltine, Isostar, and UNICEF. Omar writes for research journals and is a frequent speaker at conferences and business schools on behavioral economics, neuroscience, decision making, marketing, branding, and innovation. Some of Omar’s work won international awards and is taught at universities.