In November 2016, the New York Times called Tom Ahern “one of the country’s most sought-after creators of fund-raising messages.” He specialises in applying the discoveries of psychology and neuroscience to the day-to-day business of attracting and retaining donors. He’s authored five well-received books on that topic, with two more in the pipeline. Each year, he trains thousands of fundraisers internationally through conferences and webinars. He is an award-winning copywriter and journalist. His recent clients for direct mail, capital campaign case statements, audits and training include Lucile Packard Children’s Hospital at Stanford, Chabad on Campus, Christian Church Foundation, the Anchorage Museum, Sharp Healthcare (large nonprofit hospital system in San Diego), the United Nations High Commissioner for Refugees (USA), the Gettysburg Foundation, International AIDS Vaccine Initiative, Lollypop Farm, Friends of the Mississippi River, Connecticut Forest and Park Association… and dozens more, big and small.