Rob Patmore has been working in direct marketing and fundraising for the last 28 years. As an independent consultant at Crossbow DRTV, he is a specialist in DRTV and telethons. Rob works 10 days a month for UNICEF around the world, as well as IFAW and Greenpeace. He produces and directs filming in the field, writes scripts and directs editing; trains fundraisers, media agencies and call centres; advises on digital elements of TV fundraising; runs campaigns and pores over results spreadsheets.