I just had the incredible honour of attending the International Fundraising Congress (IFC) in Noordwijk. Not only that, I had the further honour of attending as one of IFC’s scholars as part of its scholarship program.
Ever since I heard about IFC, I have been dreaming about going. A conference that brings people from all over the world together to discuss fundraising and leave inspired, ready to make change and do more good in this sector we’re so lucky to be a part of.
The theme of this year’s IFC was Asking the Right Questions. And so I’m here to wrap up IFC with three questions that are rattling in my brain now that I’m home.
#1 – How can I celebrate other countries’ fundraising practices in my own work?
My co-scholars – Nikita and Rahjesh – were from Russia and India, and I was overwhelmed by the differences in our fundraising landscapes.
Nikita works at an NGO in Russia focused on anti-corruption, and because of the political climate there, his organization is extremely limited in the kinds of fundraising it can do. It can’t send out mail or utilize mobile giving technology; it can only use email and online fundraising practices.
For Rahjesh in India, technology is everything. He referred to it as the “Uberization” of services, so his focus is thinking about how to leverage technology even more for fundraising purposes.
So I ask myself now – how can I let my new understanding of fundraising in other countries inspire my own work?
How can I maximize the channels available to me, as Nikita does, even though I’m lucky enough to have many more channels available to me?
And how can I think more about new technologies in my work? My focus is very much on direct mail, but mail doesn’t stand alone, so how can I utilize the other online and mobile channels available to me in order to meet donors where they are?
#2 – How can I make more change?
The IFC forced me to shake away that notion and truly think about how I can make change. Because, as Charlie Hulme said at one of the sessions I attended:
“The change has already happened. We just need to catch up.”
Charlie’s session had a big impact on me. He was speaking with Richard Turner and my friend Rachel Hunnybun on “How to be a fundraising changemaker”.
Charlie spoke about how retention has stayed static for 10 years now, so we need change.
Richard spoke about how he left a stagnant organization to test some of his hypotheses on what nonprofits needed to see new growth.
So I left thinking – How can I take a step back from my day-to-day tasks and really think about how to catch up with the change that’s already happening at the organizations I work with?
Now as we all know, wanting to make change is the easy part. Convincing others to buy in is much more difficult.
But Rachel had a magical question that we need to ask our decision-makers when we’re pushing for change:
“What will happen if we DON’T do it?”
As much as IFC was about questions, it was about conversations, and I saw this play out in a few ways.
First, in the spirit of Tony Elischer. Tony played a big role in the development of the company where I work, Blakely Inc. He was a mentor to our President, Kesheyl van Schilt, and so in his memory, Blakely sponsored the speakers’ dinner on the first night of IFC.
Tony meant that about the communications we send out to our donors, but also – I would venture to guess – about the dialogue we need to have with each other – our fellow fundraisers – in order to really do more in our sector.
And so, secondly, conversations played out everywhere at the IFC. In the hallways between sessions, in the sessions themselves, and certainly in the bar in the evening.
I am so grateful for the people who I get to see who I already knew, the people I’ve been connected with for ages but had never met IRL, and for the new people who I intend to stay connected with.
Thirdly and lastly, I attended a session led by Simone Joyaux – an absolute inspiration to me – called “La Folie du Pourquoi: Asking the Right Questions”. (That first part is French for “The Madness of Why”.)
Simone’s session was about conversation. Her main point was that having conversation generates learning, which generates change, which builds stronger organizations.
Producing conversation requires us to ask the right questions.
So we had to think about how to ask the right questions. We learned (through conversation with each other) that it requires openness, the removal of bias and assumptions, and the questions we ask must be big; they can’t be yes or no.
So I left thinking, what are the right questions I need to be asking at work? To my colleagues, to myself, and to the amazing charities I work with.
In conclusion, I want to say thank you to the Resource Alliance and all those involved in IFC for putting on a life-changing conference. Thank you for the scholarship I was so lucky and honoured to receive. And thank you for inspiring me to ask more questions!
Did you attend the IFC this year? What questions are rattling around in YOUR brain? Please share in the comments below!