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Increasing your impact: Creating and measuring an effective #GivingTuesday campaign

Increasing your impact: Creating and measuring an effective #GivingTuesday campaign

#GivingTuesday is a global giving movement that encourages people and organizations around the world to give back the Tuesday after Black Friday and Cyber Monday. Since its inception in 2012, #GivingTuesday has helped increase the capacity of organizations to fundraise, engage donors, recruit volunteers, collaborate, and use today’s technology to share the impact of their work. Leaders in over 45 countries have worked with nonprofits and other actors to design and drive campaigns to raise resources, awareness and support for a variety of causes.

In this workshop, we’ll look at the key steps to planning a successful campaign. From setting your organization goals and objectives, to designing an effective plan to achieve those goals, this workshop will be a 90-minute strategy session for participants to practice campaign planning and explore ideas for #GivingTuesday.

It will also examine evaluation methods by looking at the different metrics and tools necessary to report on a campaign’s success. We will discuss how your campaign reinforces your organization’s ongoing fundraising strategy and communications, and how it can tell a bigger story about your organization’s impact, mission, and goals.

Learning outcomes

  • Participants will start the campaign planning process and explore ways to increase their impact through #GivingTuesday
  • Participants will explore different evaluation methods and how to measure the success of their campaign
  • Participants will practice connecting campaign measurement to their broader mission and how to leverage strategic campaigns to
    amplify their organization’s larger goals and brand

Who should attend: This session is geared toward leaders from a nonprofit, government or private sector organization who are responsible for initiating or leading community engagement, fundraising campaigns or social initiatives. Lessons learned from #GivingTuesday are applicable far beyond that one day.

Session style: This will be an interactive workshop. Participants will be asked to explore topics relevant to their current work, and to share experiences and ideas with the larger group.

Play for Good, Play for Gumption: A LEGO® Serious Play® exploration to ignite innovation for social good

“Play is our natural way of adapting and developing new skills. It is what prepares us for emergence and keeps us open to serendipity, to new opportunities.”
Dr Stuart Brown; “Play: How it shapes the Brain, Opens the imagination and Invigorates the Soul”

‘Play with Gumption, Play for Good’ is an invitation from School of Gumption to play, collaborate and explore the core conference
theme “Building new ecosystem for social good” In this 90-minute session, we will engage participants in a hands-on workshop exploration of the conference theme and harness the ‘creative intelligence of crowd’ using LEGO® SERIOUS PLAY® materials and methodology.
The process will take the participants through a structured process and exploration of these key building blocks:
Current Identity: Who are we and what we do?
Challenges: What are our current organisational challenges and barriers?
Limits: Why the need to go beyond fundraising?
Building the future: What if…we could create ‘a new ecosystem for social good’, what would that look like?

From the outside, a LEGO® SERIOUS PLAY® session may just look like playing with LEGO, but the structured process elicits deep thinking, powerful story telling, authentic collaboration and problem solving of complex challenges that organisations and social changemakers face.
What outcome do we envisage for the session? We hope it will be an opportunity to not just talk about ideas about ecosystem innovation, but to actually visualise and make the ideas real through building them with LEGOs and make it more real and doable. In short, to inspire action, break through barriers and move the community forward.

Learning outcomes
  • To discuss current organisational challenges and barriers
  • Build connections through collaborative play
  • Exploring innovation at scale by building an “eco-system” mindset
Who should attend: NGO and Social Enterprise leaders & managers, Public service/Government organisations, CSR practitioners
Session style: The LEGO® SERIOUS PLAY® Method is a facilitated meeting/workshop, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds their own 3D LEGO® model in response to the facilitator’s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making. The Lego Serious Play Method is highly experiential and participative and designed to helps to break down mental barriers so as to fuel the imagination and open minds. Its key benefits are: Hands-on Participative Power of story-telling Creative process to overcome status-quo thinking

Turning cultural barriers into cultural catalysts

It is not enough for organisations to do new things. Today, success demands that we must think in entirely new ways. This session will explore the important distinctions between cultures that are designed to create progress, and those that are “stuck” in old models and governed by what is “acceptable.” We will debate the critical elements of a high-impact culture and work together on specific ways to help transform your organisation. 

Learning outcomes

  • How to leverage your strongest cultural beliefs to create transformative change.
  • How to break down silos and ensure everyone works better together.
  • How to create small experiments in progress that will lead to big change.
  • Practical strategies and tactics you can begin to use the day after IFC Asia.

The next billion change-makers: Harnessing the power of digital connectivity, social media, and strategic partnerships to change lives

For the last several years, Percolate Galactic has worked hand-in-hand with Girl Effect as it entered the Indonesian market and launched Springster, its ground-breaking, social change brand now live in over 60 countries. Springster is on a mission to create a new normal for and with Indonesia’s most vulnerable of adolescent (12- to 20-year-old) girls through lightweight, mobile-first and high-impact digital strategies. By establishing mutually beneficial partnerships, including collaborations and sponsorships with Google, Facebook, and Nutrition International, we have been able to keep overhead minimal while we build a comprehensive digital media brand that has reached millions of girls. During this workshop, we will address some of the challenges related to finding sponsorships for a project with a demographic that is, at first glance, no commercial entity’s target demographic. We will also share case studies of some of our most successful partnerships to date and some of the plans and strategies that are in place for future development. And, of course, we will discuss our failures and what we learned from them.

Learning outcomes
  • How to think creatively about who to reach out to and how to market sponsorship, partnership and collaboration opportunities
  • How to have the heart of an NGO and the brain of a business
  • How to use digital strategies and rich data to maximize value-add.
Who should attend: Businesses looking to maximize their CSR impact, tech companies looking to reach the ‘next billion’, organizations wanting to explore cost-effective digital strategies, and anyone interested in creating mutually beneficial partnerships.
Session style: We will have multimedia presentation with video, well-designed decks, visually appealing data-sets, and also Q&A opportunities.

The evolving landscape in the social enterprise sector

This workshop will give participants an understanding of the current landscape of the social enterprise sector. This includes individual market analysis across the Asian region as well as the evolving global trends. The workshop will also include case studies and tips on how to successfully set up a social enterprise.

Learning outcomes

  • Current trends and innovation across the sector in Asia
  • Why would an SPO or corporate become a social enterprise?
  • How to make your organisation socially valuable with a sustainable social impact on your community

Who should attend: This workshop is suitable for new social enterprises; businesses and charities looking to become social enterprises; investors in social impact initiatives; social entrepreneurs; and charities/organisations looking to grow their social impact and obtain funding

Session style: Colourful, informative presentations and interactive questions with the working group

Leveraging ecosystems and designing for social sector innovation and co-funding: A strategic boot camp to accelerate impact and systems change

This is a highly interactive boot camp designed for practitioners, thought leaders and connectors in the social impact sector to learn and exchange the latest cutting-edge tools, trends, opportunities and failures. Participants will walk away with a sharpened perspective and strategic action plan for how to leverage their work and innovation ecosystems for systems change that accelerates impact and co-funding. This session will include a high-level overview of the latest regional and global trajectories, a moderated panel discussion with regional leaders, and a guided workshop to cross pollinate, scale and design leverage opportunities. Participants will also engage in deep idea and social capital networking, problem solving through pop-up consulting sessions, and provocative dialogue. The day will close with a space to convert ideas into reality as a collective. Everything will be taught in a train-the-trainer format so participants can apply and introduce their methodologies to their local teams and context upon returning home.

Learning outcomes

  • Apply cutting-edge innovation tools for mapping opportunities and scaling impact across systems in the social sector
  • Learn creative reframe techniques and problem-solving approaches in a peer-to-peer format
  • Generate implementation and action strategies for post-conference integration

Who should attend: Practitioners, connectors, thought leaders, influencers

 

Imagining (and re-imagining) the 21st-century nonprofit: Lessons learned from #givingtuesday

Celebrated on the Tuesday following Thanksgiving (in the US) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the holiday giving charitable season. Since its inaugural year in 2012, #GivingTuesday has become a global movement, fueled by the power of social media and collaboration, to celebrate the power of generosity in all its forms. #GivingTuesday has changed the giving landscape by creating new ways for people to engage with causes, inspiring new approaches to storytelling, and enabling a culture of collaboration and innovation across the social sector.

In this masterclass, we’ll share what we’ve learned over the past six years and explore ways for organisations of all types and causes to build their capacity, better engage supporters, and maximize their impact on #GivingTuesday and beyond.

Learning outcomes

  • Innovation — #GivingTuesday is a great opportunity to innovate and try something new. We hope participants will gain new ideas to bring to their organizations.
  • Leadership — demonstrate how participants can create and build an effective #GivingTuesday campaign for their community.
  • Collaboration — inspire greater collaboration across organizations and sectors

Who should attend: This session is geared toward anyone within a nonprofit, government or private sector organization who is responsible for initiating or leading community engagement, fundraising campaigns or social initiatives. Lessons learned from #GivingTuesday are applicable far beyond that one day.