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Convert more traffic; raise more money. The optimization workshop

2019 Bursary

Convert more traffic; raise more money. The optimization workshop

Convert more traffic; raise more money. The optimization workshop

REGISTER FOR #FRO2021

 

About this session

For the last 20 years we have been experimenting and craft high-performance digital experiences. There are tons of places to read about the theory. So we’re taking a more practical approach. Tailored to charity interactions and two recent case studies (UK and Australia). You’ll learn key insights from both a donation form optimization project and a community event fundraising project.

What’s more we’re doing it twice. First we’re dedicating a session to all the Aus / NZ #FRO2021 crew. Then we’ll get the performers back on stage again for the US / EMEA folks!

But that’s not all. Would you like some advice about your own donation form? For a couple of lucky winners we’ll also review your donation form. You’ll get key steps to improve your supporter conversion rates, and be a hero for the #FRO2021 crowd too! To get your form reviewed, send it to community@resource-alliance.org 

We’ll be taking questions as we go. Following the prepared content, we’ll open for Q&A plus discussion.

At the end of the session you will know more about:

  • The two fundamentals (platform and analytics) you need in place before you start optimisation
  • Benchmarks to help you steer your optimization work
  • 3 to 5 simple changes you could make to your donation and registration forms ASAP

The best part? Our “best question”, “worst donation journey” and “most insightful tip shared” prizes are on offer to those who attend each workshop.

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Digital fundraising in Africa

Digital fundraising in Africa

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About this session

For this FRO Fringe session we’ve brought together leaders from four African organisations – WWF; Greenpeace; KENCO and Zip Zap Circus – who’ll share their digital fundraising highlights (and lowlights) over the past year. You’ll get to learn how they tried and tested new ways of raising funds digitally from supporters in Africa during the pandemic and hear their key learnings and insights.

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Hoe ziet de toekomst van Telefonische Fondsenwerving eruit?

Hoe ziet de toekomst van Telefonische Fondsenwerving eruit?

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About this session

Socialcall bestaat inmiddels 15 jaar en is gespecialiseerd in telefonische fondsenwerving voor goede doelen. Wij werken met zeer loyale en betrokken medewerkers om voor onze klanten het optimale resultaat te behalen.

Het kanaal Telemarketing blijft nog steeds ontzettend belangrijk voor het ‘persoonlijke’ contact en versterking met je achterban. Er staan voor de sector flink wat uitdagingen te wachten en tijdens deze sessie willen wij hier over in gesprek gaan.

  • Wat voor bedreigingen/kansen levert de nieuwe wetswijziging opt-in telemarketing op?
  • Is het kanaal over 5 jaar nog net zo belangrijk?
  • Wat voor ontwikkelingen zien wij als kansrijk voor de toekomst?

 

We hopen je graag te spreken op donderdag 29 april om 14.00 uur!

 

Team Socialcall

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Remote working: The new reality – how to survive and thrive

Remote working: The new reality – how to survive and thrive

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About this session

The recently published report, The Future of Work, produced by Blackbaud in partnership with the Resource Alliance found that 90% of non-profit professionals want flexible working to stay.

In this roundtable discussion, Sally Falvey, Blackbaud Head of Corporate Go-To-Market, EMEA will lead of conversation with Sotirios Petropoulos co-founder of HIGGS in Greece and Diane Regan, Operations manager at Kintsugi Hope in the UK, to explore how they have transitioned to remote working and what strategies they’ve adopted to help themselves and others in the sector to survive and thrive in this new remote working reality. Session participants will be invited to engage by sharing their remote working experiences and learnings as a way of helping us all adapt and thrive.

 

How do you convince funders of the value of investing in a member-led network?

How do you convince funders of the value of investing in a member-led network?

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About this session

This session will frame the challenge of getting funders to invest in network-based solutions to social change, and offer potential approaches to addressing these:

The Challenge:

Networks are by their nature are very different to programmatic interventions in that network journeys are often non-linear with multiple potential pathways to impact that are not always obvious from the outset. In this context, funders can often shy away from investing in networks as their impact feels too uncertain or undermined.

We will open up the conversation about how we can most effectively communicate the value of investing in networks, asking probing questions around:

How are you currently measuring progress and impact for your network-based intervention?

How are you currently communicating development and impact of your network to key funders and stakeholders?

One Approach:

Gwen Beeman, Analyst at The Small Foundation will then talk us through one emergent approach around tracking network evolution of connection and coordination to support telling the story of your network’s current and potential future long-term impact.

 

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Fundraising for the Arts: What’s next?

Fundraising for the Arts: What’s next?

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About this session

The session aims at creating the space for assessing existing a potential collaborations among art fundraising professionals. The ultimate aim would be to open the path for a north-south collaboration to support professionalisation worldwide.

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Is the third sector over-reliant on Facebook?

Is the third sector over-reliant on Facebook?

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About this session

This panel discussion will explore four main questions, around whether the third sector is over-reliant on Facebook:

  • As seen by the July 2020 boycott, Facebook can often be a complicated partner to work with. What were your organisation’s positions on the boycott and ongoing political and data issues of working with Facebook?
  • According to a recent THINK Digital Forum benchmarker, some charities are driving as much as 75% of their paid marketing through Facebook. This poses significant risk if/when Facebook makes changes to the ad algorithm – what can we do to mitigate this risk?
  • The recent Facebook Challenge model (of driving supporters from Facebook ad to group and then to fundraise on the platform) has proven incredibly successful. Will this be a permanent disruption to the events and community fundraising landscape or was it a case of the right model, at the right time?
  • There is some evidence to suggest that younger groups (Gen Y and Gen Z) are leaving the platform / not engaging with the platform in large numbers. Combined with the arrival of a new wave of social media (e.g. Tik Tok, Twitch and Snapchat), what are your organisations doing to engage with these new platforms and mitigate this demographic cliff edge?

 

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Pivot your fundraising for social impact

Pivot your fundraising for social impact

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About this session

Join delegates from Southern Africa as we discuss how to Pivot your fundraising for social impact. This will be interactive session hosted by Kelvin Glen and Melanie Jackson.

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Engaging and collaborating in a virtual environment

Engaging and collaborating in a virtual environment

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About this session

How to design, create and manage an online meeting in a creative and effective way.

 

The session will be a mix of descriptions about processes and technologies that make a session, a meeting, or a workshop more engaging and effective, and some collaborative activities to test and practice some of these solutions. We will share projects examples and tools we have either experimented with or created ourselves to create the right “container” for a session.

 

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Unlocking Diaspora Capital: Best practices for fundraising

Unlocking Diaspora Capital: Best practices for fundraising

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About this session

This panel will examine the increasing importance of diasporas for financing development in homeland countries, with a particular emphasis on diaspora philanthropy in our digital world.  Technology has fundamentally changed the power of diasporas, but how can we best harness and enhance this power of  diasporas as communities of change

Among the questions we will address are:

  1. The changing ecosystem of diasporas — lost actors as new assets, and why are diasporas more important than ever to their homeland countries?  What networking tools can best tap their potential?  Should the focus be charity or philanthropy?
  2. How can diaspora capital be transformed from traditional remittances into more institutionalized giving and philanthropy?  What does it take to personalize the experience so that donors will give?
  3. What digital tools, platforms, and infrastructure (online giving, crowdfunding, peer-to-peer,, social media, branding,and other tools) are most critical for personalizing fundraising from diasporas, and how can they be applied to increase the trust that is essential for cultivating diaspora philanthropy?  
  4. What is the experience of the African Diaspora in addressing the above issues?  What are the success stories?  What are the limits or constraints? How do you make the ask?
  5. What is the experience of the Albanian Diaspora in addressing the above issues?  What are the success stories?  What are the limits or constraints?  How do you make the ask?

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Amp up your career with Certified Fund Raising Executive (CFRE) certification

Amp up your career with the Certified Fund Raising Executive (CFRE) certification

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About this session

If you’ve heard about the globally-recognised CFRE certification but are wondering how it can actually move the needle on your career and benefit you, catch this interactive session with Ashley Gatewood of CFRE International. She’ll give you the inside scoop so you can determine if becoming a CFRE is for you. The session will cover what the certification is, how it can amp up your fundraising career, how it can help you become a more knowledgeable and confident fundraising professional, application requirements, and more.

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Don’t pull up the ladder behind you: Supporting the next generation of fundraisers

Discussion: How can we make sure to hold the ladder for those coming up behind us?

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About this session

Fundraising is a funny world, outside of which few people understand what it’s like to stress over the cost of T-shirts, the ethical sourcing of printed materials, or finding the most efficient (i.e. free) software for handling donations. For the sole fundraiser sitting at their desk in an organisation without a fundraising team, the role can be very isolating. For the newbie, finding your way in the industry can be a minefield – how do you know what training you need, or what networks to join? This discussion session will be all about how can we make our profession a little easier to navigate.

 

During our careers, we have all had the support of others to make it to the next rung on the ladder. From our first week on the job, before we had any idea what we were doing, to finishing our first year, managing our first campaign, or leading our first team, our mentors, friends, and colleagues helped us find our way. As our world is getting noisier and our roles are getting busier, how do we make sure that we are holding the ladder for the people coming up behind us?

 

This Fringe session is a discussion to map out what we can all do.

 

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Optimise your time: Making technology work for you

Upskilling and time-saving through technology

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About this session

How did we save one admin in a nonprofit 90 days of their time?

We are all busy people! Priorities, deadlines, last-minute requests, and complex projects, not to mention a global pandemic… we know how busy you are! But, with the right technology, so much manual work can be automated, or done in a different way to save you time. You’ll walk away from this session with key takeaways on how to use nonprofit tech in new and innovative ways, and you’ll hear the story of how one nonprofit worker saved 90 days of her time just by changing the way she did one daily task.

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Compasión, autocompasión y bienestar

Compasión, autocompasión y bienestar

Acompáñanos en esta charla interactiva para una exploración de las cualidades de compasión y autocompasión y cómo estas brindan bienestar a nuestras vidas.

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Más allá del autocuidado: El Poder de las Caricias

Más allá del autocuidado: El Poder de las Caricias

En esta charla estaremos yendo más allá del concepto convencional del Autocuidado. Nos enfocaremos en una teoría nueva que fomenta el cuestionamiento de nuestros propios hábitos y los ambientes en que interactuamos a diario.

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La meditación como puente hacia nosotros

La meditación como puente hacia nosotros

En un mundo que va a mil por hora, parar y hacer espacio para conectar con nosotros se vuelve una tarea esencial.

La meditación es una práctica milenaria que ofrece infinitos beneficios a nuestro bienestar. En esta charla aprenderás qué es y cómo practicarla.

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Imaginación y creatividad: El puente vital

Imaginación y creatividad: El puente vital

La mirada creativa (o el pensamiento creativo) como una herramienta para la vida cotidiana.

Al entrenar nuestra mente para que funcione de manera más flexible y pueda analizar situaciones desde más ángulos, podemos mejorar nuestra calidad de vida y las relación con nuestro entorno.

 

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Resiliencia: ¿Qué sucede después?

Resiliencia: ¿Qué sucede después?

La conferencia desarrolla un conjunto de claves para convertir las crisis en oportunidades y rescatar la cualidad de “resiliencia” que existe en cada uno de nosotros. Estas claves se apoyan, no solo en la amplia trayectoria como master coach y facilitador, sino en una desafiante experiencia personal que llevó a Jacques a escapar repentinamente durante una madrugada y dejar atrás su país natal. Adicionalmente la conferencia incluye las herramientas para descubrir las enseñanzas que esconde una pérdida o un desafío de cualquier tipo -ya sea económico, laboral, de pareja o de un ser amado- y empezar a superarnos como seres humanos resilientes.

 

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Fundraising trends in Nepal

Fundraising trends in Nepal

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About this session

Are you interested in finding out how non-profit organisations in the lap of the Himalayas; “Mount Everest” have been raising funds? Do you want to know how organisations in Nepal have been affected during COVID-19? In this session, Rewati will talk through some of the strategies that are being implemented in the region to overcome challenges and case studies of fundraising success in the non-profit sector.

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#FROFringe Australia and New Zealand: Creating unity in a divisive world

Creating unity in a divisive world

Friday 30th April at 13:00 – 14:30 AEST | 15:00 – 16:30 NZST

Australians and New Zealanders; Finally; we get to interact with the latest fundraising online with #FRO in our own time zone! We are looking forward to a lively session with a great line up of local stars as well as International insights. The added value is that we have a limited number of spots if you want to join in person in key cities for the session – Sydney, Melbourne, Brisbane and Wellington for starters! And at a special price of £15 (approx. $30) which then gives access to the rest of the #FRO presentations on demand… So if you can make it along, not only will you get to enjoy the panel discussion but you will also have a chance to network further. If you prefer to join from wherever you are anyway – then please do, maybe even get some of your team together at your end to continue the conversation where you are.

The panel question is prompted by the increasing confusion that we see in the media through digital proliferation of new sources of information and ‘news’; whilst the tech giants increasingly control major channels of access and mis-information is rife. The result is the growth of political polarisation and conspiracy theories that gain momentum and scale. Into this confusion of truth and fake, manipulation and polarity how do we, as fundraisers, create campaigns that can both unite people behind a cause and raise money as a result.

Our panellists will look at this tangled web from a range of perspectives – through the lens of: people seeking Asylum in Australia; Human rights and development internationally; Climate crisis and environmental action; Domestic Violence and how we see these challenges influencing our efforts in each area.

Join us to hear the perspectives of experts, learn and network together – see you there,

How to register

You can register to attend this discussion either online, or in person at one of the 4 locations below. Numbers are limited at each of the venues so sign up now to secure your place. Registration to this session will also give you on demand access to the other FRO2021 sessions.

This session is presented in collaboration with Fundraising Institute Australia and Fundraising Institute of New Zealand.

 

The digitisation acceleration: Why it matters for institutional funding and grants

Institutional funding is available for every organisation big or small, the key is to find the right fit

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About this session

Door-to-door fundraising and face-to-face networking with institutional donors was always slow; now, it’s mostly impossible. The COVID-19 pandemic has accelerated the digitisation of NGOs by ten years in a matter of months. And some NGO partners of MzN International are making substantial advances in digitising their funding and income work. From ever better segmentation in fundraising to outsourced bid-opportunity identification, there are game-changing opportunities for NGOs.

 

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Stories are your glue

Thinking holistically about stories

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About this session

This is an introductory session to how people can think more holistically about how stories can help them serve their mission and deliver impact in both fundraising and beyond. You will hear and see how good stories can do so much more than be fundraising collateral: they can fuel learning, they can build community and they can deliver impact. This session will be quite practical, and the intention is that every participant will go away with some ideas to implement in their work.

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Supporting Civil Society Futures and Innovation

Supporting Civil Society Futures and Innovation

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About this session

The International Civil Society Centre, seeks out the latest innovations from the sector and analyses how they can help ICSOs achieve greater impact; while scanning for future developments that could determine civil society’s relevance.

In the context of future developments, the Centre has been hosting the Scanning the Horizonforesight community since 2015, where futurists, strategists, trend analysts and research specialists form a cross-sector community of experts and practitioners and share insights, explore key trends and develop relevant strategies. The platform also enables mutual learning and the continuous pooling of resources.

As of the Centre´s work on innovation, it showcases best practices from the sector on hot topics, directly concerning it, such as confronting populism, inclusive urban working or digital innovation. The Innovation Report 2021 will highlight innovations responding to the transformative potential in our societies triggered by digital technologies, achieving people-centred or nature-positive approaches, aiming at participation, inclusion, sustainability and impact.

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Craft your story and clarify your purpose to increase your impact

Craft your story and clarify your purpose to increase your impact

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About this session

In this interactive and hands-on session, you will be guided through the Liz Ngonzi Transforms ICAT (Inspire, Connect, Activate, and Transform) Coaching Framework and the distinctive approach to storytelling it incorporates. The session will consider how you can use that framework to achieve greater clarity about your purpose and how you can translate that understanding into a personal purpose statement to serve as the basis for a personal story. You will learn how those stories can be incorporated into in-person and online communications and work collaboratively with other participants using the Liz Ngonzi Transforms Online Storytelling Development Tool to craft your own.

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Crowdsourcing fundraising solutions through open innovation: Lessons learnt from Reimagining Fundraising 2020

What do open innovation challenges look like in reality?

 

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About this session

14 NGOs collaborated in 2020 to crowdsource more than 230 innovative solutions for private sector fundraising. Open innovation challenges sounds exciting, but what does that look like in reality? And what does it take to make it happen? During this session, we will share case studies, resources, and transferrable lessons learned from similar crowdsourcing initiatives in the sector, and reveal our top five tips for running them yourselves.

 

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FRO x FemMentored: The power of peer learning and networking

FRO x FemMentored: The power of peer learning and networking

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About this session

We talk about peer learning with lightning talks and The FemMentored mentoring community was created to provide womxn with a space to connect and learn from each other, tackling themes of wellbeing and leadership.

 

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Harnessing the power of the digital sharing economy

Harnessing the power of the digital sharing economy

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About this session

When the Latin America and the Caribbean (LAC) Hub of Innovation for Change (I4C) was established in 2016, the issue of financing challenges for regional CSOs was top of the agenda. Success stories of the sharing economy inspired the development of a collaborative economy platform, with I4C testing the use of the digital sharing economy to support CSOs in their sustainability journey. Over the past four years, the concept has been tailored and prototyped across three regions: LAC, MENA, and Africa. Panelists Mouna Ben Garga, Rajae Boujnah, Njambi Wagacha, and Cristina Ordóñez will share their experience of civil society harnessing the power of the digital sharing economy and discuss its impact.

 

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Social networking (Canada)

An opportunity to networking and share experiences with others from your region

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The end of consultancy? As we know it…

The End of Consultancy? As we know it…

About this session
Consulting as we know it is changing – what will consultancy look in the future, what are the future needs of clients and who will be doing the consulting? Are consultants aware of the changes that are happening and will they be ready for the change to come? Bring your ideas and questions – discussion will be led by Mary O’Kennedy and Martin Georgi, board members of EUConsult, a European network of consultants in the not-for-profit and social enterprise field.

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Fundraising trends in Austria, Switzerland and Germany

Fundraising Trends in Austria, Switzerland and Germany

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Social networking (German Speaking)

An opportunity to networking and share experiences with others from your region

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Clubhouse for fundraising: Changing the game or just another fad?

Could live podcasting enhance your fundraising?

 

Jan Uekermann and Miriam Wagner-Long are bringing Clubhouse to #FROFringe! With 10 million downloads in the space of just two months but already facing stiff competition from Twitter Spaces – where many users can leverage an existing audience – will the app that describes itself as “drop-in audio chat” live up to the hype or fade into obscurity? Live podcasting opens up a new world of opportunity to the fundraising community, but the challenge is knowing where to start with an invite-only app that’s currently only available to iPhone users.

 

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