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Powerful corporate partnerships

2019 Bursary

Powerful corporate partnerships

Powerful corporate partnerships

How a global corporate-charity partnership sold out in 10 days

In May 2022, Lush and Sumatran Orangutan Society (SOS) launched an inspirational campaign to protect orangutans and their rainforest home. The secret of their success was an orangutan shaped bath bomb, which was a hit with consumers. What made it extra special was the hidden message inside each bath bomb, which led thousands of new supporters to SOS.

This workshop will use the partnership as a case study to show participants how to build their own inspirational corporate-charity partnerships, from concept, to pitch, and all the way through to execution. The session will feature a live demonstration and you will get to build a unique opportunity for a target prospect based on shared purpose.

You will leave feeling inspired and ready to build your own Lush-level partnerships.

 

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Adapting to the changing digital landscape

Adapting to the changing digital landscape

How zero-click searches, SEO, web3, & more impact your fundraising

The last few years have seen significant changes to how we use digital. Voice search, fewer and fewer clicks on links that answer Google searches, and the transition to a cookieless world are all things nonprofits must adapt to, just like any other online publisher, if they want to stay relevant and insure their digital fundraising activities. But to adapt to change, first you need to understand what exactly is changing and why.

Once you start to explore this, you’ll see that one thing is clear: the single most important thing at this moment for digital fundraisers is content. Creative assets, podcasts, series, and even NFTs, but also website content that is optimised for search all represent touchpoints between your organisation and your potential donors. To make the most of these touchpoints, they should be thoroughly thought out. This workshop will give you a better understanding of this new digital era incuding Web 2.0 & Web 3.0 and efficient cookieless strategies as well ideas for how to use content effectively for your fundraising.

 

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Strategies for team retention

Strategies for team retention

Finding potential when resources are stretched

There is a recruitment crisis in fundraising, with people leaving the sector and teams finding themselves in transition. This is damaging to the functionality of an organisation an impacts supporter engagement and relationship management. If a disaffected and overwhelmed team member leaves walks out without providing a comprehensive handover, knowledge of key relationships can walk out the door with them. This workshop will explore how you can empower teams to stick together and, where a team member has made the decision to leave, how to capture important information in a positive way ahead of their departure.

 

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Cultures of giving

Cultures of giving

Exploring the rich tapestry of diverse philanthropic practices around the world

This workshop is built around research compiled for the Cultures of Giving working group at WINGS, a network of more than 190 philanthropy associations, academic institutions, support organisations, and funders in 58 countries around the world, the purpose of which is to strengthen, provide leadership for, and promote the development of philanthropy and social investment. The focus countries of the workshop will be India, Pakistan, Ukraine, and Saudi Arabia

Philanthropy is practiced differently across the world, and the differences between cultures of giving can sometimes be more evident than any similarities they share. However, this does not undermine the idea of global philanthropy, nor the idea of a common enterprise. The diversity of practice and approach is a source of strength; it enables borrowings and adaptations as well as a sense of solidarity and mutual support. But for us to effectively engage in philanthropy on a global scale within different cultures of giving, we must first understand how the tensions between these differences and similarities impact our work and how to speak to philanthropy across cultural contexts.

 

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Behavioural science in action

Behavioural science in action

Nudge ‘em. Prime ‘em. Anchor ‘em.

Have you ever wondered why deadlines work so well? Or why the order of your ask string can have such a big impact? From the fact that we fear loss more than we value gain, to how the first piece of information you hear influences everything that comes after it, understanding key behavioural science principles can accelerate your fundraising results – for free. Because minor nudges, like a simple change in copy, can have massive results without costing an extra cent.

This session will explore how insights from the behavioural sciences have been used practically around the world to rocket fundraising results. These concepts underpin many common fundraising tactics you’re probably already using, but with a clearer grasp of them you’ll be able to design better campaigns, tactics, and creative, and better judge what “good” looks like. The workshop will cover (at least!) six behavioural science concepts that can help you accelerate change at your organisation, with each illustrated with real examples from successful campaigns from Canada, USA, Ireland, Australia, and the UK.

 

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Building your digital giving experience

Building your digital giving experience

Using modern techniques to maximise donor experience

Donors are consumers, and consumers are donors. Nonprofits are competing not only for the same dollars, but also competing on experience. Getting a pass from a donor on a poor digital giving experience is increasingly difficult, and poor digital giving experiences are increasingly damaging organisational fundraising. This session will discuss the technologies that make a difference to the experience – an experience that donors now expect, regardless of where their money is being spent.

 

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Organisational culture, brand, and values

Organisational culture, brand, and values

Aligning your values: blocks, bridges, and brilliance

All too often, organisational values differ completely from how a charity brand presents itself to the world and diverge even further from how it manifests in terms of culture. The nonprofit sector is facing a perfect storm of challenges: the great resignation, labour market deficits, trust challenges impacting morale, and a demand by employees for flexibility, agility, and purpose.

This session will demonstrate how aligning organisational values with brand positioning and translating these to culture can support your organisation to raise more money, attract and retain more talent, and be bolder, braver, more effective, more engaged, and more brilliant. You will be provided with tools for mapping your emotional culture, bringing values to bear, and challenging ineffective organisational structures.

 

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Fundraising in the arts

Fundraising in the arts

Applying the business model canvas to arts organisations in MENA

Independent arts organisations in MENA are a unique organisational form situated at the intersection of private business, social enterprise, and not-for-profit organisation. The past number of years have seen increased pressure from regional and international donors on independent arts organisations, and the third sector more generally, to ensure sustainability and develop more robust income streams. In tandem with this pressure, there has been increased malaise in the independent arts sector and over-dependence on donor contribution.

The term business model has been shyly circulating within the sector without a lot of actual guidance or the tools to develop adaptable, usable frameworks. Key industry experts in MENA have expressed the need within the sector to explore and invest in developing business models that can be adapted to the unique nature of arts organisations. This session will present research findings on the challenges presented by & opportunities for applying the business model canvas to arts organisations in MENA.

 

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Enhancing donor relationships through narrative design

Enhancing donor relationships through narrative design

Designing relationships around your donors’ stories

Most nonprofits share stories about their mission or their impact with their donors and supporters. While this helps donors feel confident about how the organisation will use their gift, there is much more that nonprofits can do to help donors feel better about the act of giving.

The first thing we need is an understanding of why they people give in the first place so we can design the brand relationship around the donor’s story.

Drawing on academic research, this workshop will reveal the brand-building power of narrative psychology, sharing the pillars of narrative design:

  • Helping donors express their own stories
  • Crafting a clear brand narrative
  • Extending the impact of the organisation in the lives of donors

Using the tools and techniques shared in this hands-on session, you will be able to clearly define and enhance your organisation’s relationships with its most loyal supporters.

 

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Equity-driven communications

Equity-driven communications

Reshuffled yet still enticing: American foundations giving internationally post-COVID

In this session, participants will learn about asset-based language that can be used to write high revenue-generating communications. From grants to annual letter appeals, the workshop will leverage best practices in fundraising through an equity lens to draft compelling communications that inspire deep investments. Participants will discover how to successfully fundraise across lines of difference and learn a unique system as part of the ABWOLI (A Better Way of Leading Industry) framework of equity-driven strategic development.

 

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Multichannel fundraising & Zakat giving

Multichannel fundraising & Zakat giving

Zakat giving: Multichannel fundraising in a competitive global market

If Ramadan is the month of fasting for Muslims, it is also a particular time for solidarity, during which Muslim communities intensify their efforts to support others in need. As one of the five pillars of Islam, Zakat, or almsgiving, represents enormous fundraising potential. Every year, charities engaging Muslim audiences, both in Muslim countries and in non-Muslim countries, receive collectively hundreds of millions of dollars during the month of Ramadan.

In previous years, in the UK alone, the Muslim Charities Forum estimates that Ramadan donations have exceeded £130 million. The recognition of this fundraising potential by international humanitarian organisations, including UN agencies, has led to fierce competition, especially in the digital fundraising space. Within this context, it is critical to plan ahead and to plan well in order to implement a successful Ramadan fundraising campaign. With a focus on Zakat giving, this workshop will explore how running a multichannel fundraising campaign is the key to standing out in a crowded market, with lessons that will translate to your campaigns across demographics.

 

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Getting started with American foundation grants

Getting started with American foundation grants

Reshuffled yet still enticing: American foundations giving internationally post-COVID

Over the past 15 years, international nonprofits have received hundreds of millions of dollars in grants from American foundations like the Goldman Sachs Foundation, the John Templeton Foundation, and the Gates Foundation. Many institutions still don’t know how this market works, how big it is, where potential competitors are, what hurdles to expect, or where to get started.

COVID changed the landscape of US foundational giving internationally and having a well-developed strategy is your best chance for your cause to gain support from American foundations. This session will reveal how this somewhat hidden world works, and gives you the answers you won’t be able to google.

 

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Fundraising through crisis: A case study from Ukraine

Fundraising through crisis: A case study from Ukraine

How to prepare for what you hope will never come

When there is a crisis anywhere, we are called upon to double our efforts. It’s what we all experienced during the pandemic. It’s what we all experience when our CEO gets sick or is fired, when there are floods in our cities, when fires break out in the lands that surround us, when a major disease attacks our neighbours, and when war breaks out in our country.

When these disasters strike, we are asked to continue raising funds, and, in most cases, asked to raise even more to offset the devastating effects of a crisis. Whatever the crisis, each brings its own unique challenges. But to fundraise in a war during a pandemic is to face a series of challenges none of us could have predicted

This session presents a case study of three Ukrainians fundraising through the war and provides key insight into what we need to be prepared for when we are hit by significant organisational disruptions, devastating storms, wildfires, raging floods, or other disasters that may invade our communities and disrupt our lives.

 

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Building a powerful mission impact statement

Building a powerful mission impact statement

Understanding your key priorities for major donor fundraising

Philanthropy and philanthropists are changing. Many of today’s philanthropic investors are looking for opportunities to make substantive change on a grand scale. So, how will your organisation stand out? This session will explore how to create a powerful mission impact statement to engage and inspire your philanthropic partners and prospects.

Mission impact is what today’s savvy philanthropists are looking for – and it’s our job to deliver it. But what does mission impact really mean? And how do we exceed top philanthropic investors’ expectations without sliding into mission creep and diverting limited staff resources for maximum donor-focused management? This interactive session will help you create a compelling mission impact statement in an ever-evolving economic, social, and change-management climate.

 

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Donor responses to the voice of your story

Donor responses to the voice of your story

Who owns the story, and why does it matter?

In this workshop, you will learn how donor audiences respond financially and emotionally to stories of poverty developed and told directly by the image subject in their own words, as opposed to so-called professional fundraising materials designed from within an organisation. Participants will discover how fundraising appeals led by the people they intend to help can raise more money and be more effective than those created by the charity itself.

The workshop will build on the ‘Who Owns the Story?’ research conducted by the University of East Anglia (UEA) and University of the Arts London (UAL) in 2022, in cooperation with Amref Health Africa. This pioneering piece of research saw two different appeal packs distributed to supporters and positioned them against each other, tracking live financial responses – the first time this has ever been tested by a charity.

The first pack was created by Patrick Malachi, a community health worker in Nairobi, Kenya, who controlled all editorial decisions, shot and selected the images, and told the story in his own words. The second was created by Amref with the help of a professional photographer, with copy created in the voice of the INGO. Guess which pack won?

 

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Fix Regular Giving: An Oxfam case study

Fix Regular Giving: An Oxfam case study

Acquisition and Retention: A turbulent love story

A wise person once said that optimising your regular giving programme was like fixing a Boeing 747 while it was half way across the Atlantic. And that analogy doesn’t begin to cover doing so through a global pandemic, the Great Resignation, and a cost-of-living crisis.

In 2021, Oxfam launched its first ever global strategy project to tackle this very issue: Fix Regular Giving. This workshop will share the highlights of the investigation and the impact that it’s already having in 2022. In particular, the session will focus on one of the most widespread, and costly, issues identified: the complicated relationship between acquisition and retention, and what Oxfam is doing to bring them back together.

Supported by analysis from twenty countries, as well as deep-dives into three specific markets, you will receive insights, data, and learnings from around the world to take home and implement in your regular giving programme.

 

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Blue Ocean Strategy to reimagine fundraising

Blue Ocean Strategy to reimagine fundraising

Red Ocean, Blue Ocean: Are you swimming with the sharks or the dolphins?

Blue Ocean Strategy is a radical approach to strategy originally outlined in a book written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, the leading European business school. Since then =mc consulting has worked with charities as diverse at Doctors without Borders USA, UNHCR, Oxford University, and Edinburgh Zoo to adopt and adapt the model for their work.

In this session, you will learn that fundraisers face two key choices: creating new supporter demand in an uncontested market space (Blue Ocean) or competing head-to-head with other organisations for established supporters in an existing setting (Red Ocean). Each approach requires different competencies, but only Blue Ocean can offer high returns. The workshop will explore why emerging from the pandemic offers an opportunity to reimagine your fundraising.

The interactive session will cover:

  • The difference between Red Ocean & Blue Ocean
  • Which strategy you should adopt to succeed and why
  • Case studies of success and failure in fundraising
  • How to apply the Blue Ocean model to your work in fundraising and beyond
  • The 16 key Blue Ocean tools and how to use them

 

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The playground of organisational effectiveness

The playground of organisational effectiveness

Can metaphors for play help your organisation run better?

Using the playground as a metaphor for a nonprofit organisation, this workshop will take you on a journey to renovate its 14 stations, each representing an important focus area in an organisation’s management. Step-by-step in a playful, cheerful way, participants will learn which areas are functioning well in their own organisations and which are in need of further, more in-depth attention.

The stations of playgroung – the areas the workshop will cover – are the climbing wall (your mission), the spring rocker (legislation), the sandbox (creativity), the train (content and programmes), hopscotch (budgeting), the roundabout (human resource management), the slide (education and training), the seesaw (public relations), the wobbly log bridge (fundraising), the trampoline (competition), the chin-up bar (time and energy management), the bench (board management), the drinking fountain (basic needs of employees and volunteers), and the trash can (ethics).

The renovation of each station will conclude with three simple tips to help improve that area and, as a consequence, make the whole organisation more effective. The workshop will draw on theatre techniques and non-verbal memes that nudge you to think about your own ways of doing things and get motivated.

 

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Impact as a strategic asset

Impact as a strategic asset

Do you seek to amplify your impact?

This workshop will explore how to leverage your environmental and social impact with minimal disruption to your organisation as well as how to better measure your current impact. Working with tried-and-tested tools and through the lens of global case studies, participants will discover how to create impact management plans that engage all stakeholders, meaningfully measure outcomes, and astutely mobilise their resources.

 

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Crypto philanthropy fundraising

Crypto philanthropy fundraising

How cryptocurrency is transforming nonprofit fundraising

This workshop led by the founders of The Giving Block will cover how the rise of cryptocurrency is transforming nonprofit fundraising. Participants will explore how nonprofits including St. Jude, Susan G. Komen, and Make A Wish have increased crypto donations and why so many charities, churches, universities and foundations have chosen to accept cryptocurrency from interested donors. Typically, crypto donations are 8,200% higher than traditional donations; the average crypto donation in 2021 was $10,455 vs. the average traditional donation of $128. The session will also cover the tax benefits of donating in crypto, including why consumers should care and take action.

 

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Social media mobilising in wartime

Social media mobilising in wartime

International Justice Mission, TikTok, and helping Ukrainians in need

When the war broke out in Ukraine, the International Justice Mission (IJM) had a two-fold challenge: how could they reach, support, and engage the millions of vulnerable people fleeing Ukraine while also fundraising on the largest scale possible across European markets? The answer that presented itself was TikTok.

Together with SOCIAL SOCIAL, IJM mobilised to create a suite of video-first, sound-on creative to use across Europe on the world’s fastest-growing social media platform. With support from TikTok, a €20,000 campaign targeted Ukrainian refugees with the information they needed to stay safe from exploitation and human trafficking, giving IJM a channel to deliver their programmes at a scale like never before.

As an early adopter of TikTok ads for NGOs, speakers representing IJM and SOCIAL SOCIAL will share the tips, tricks, tactics, creative, and more, and showcase how they used this powerful content platform for more than just fundraising, but for delivering on their mission to protect millions of people from the risk of exploitation and modern-day slavery.

 

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Social data intelligence

Social data intelligence

Unleash the power of social data intelligence and boost your results

This workshop will demonstrate how social data intelligence is being used in organisations like UNICEF, Greenpeace, Oxfam, Amnesty International, and others to get a better understanding of their audiences, both existing and new, based on their social behaviour, as well as how to apply this knowledge to reach new audiences and retain your existing ones.

The approach will cover three data dimensions:

  • Public media outlets, blogs, and social networks including Facebook, Twitter, Instagram
  • Private social media like Telegram, WhatsApp, and Viber
  • Internal text assets such as blogs, reports, newsletters, and chatbots

Both free and paid technologies will be evaluated and you will learn how to combine these three data dimensions to reduce the relevance gap between you and your audiences through engaging content based on their value perception instead of your value proposition.

 

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Digital mobilisation

Digital mobilisation

The revolution will (not) be digitised: What’s next for digital mobilisation?

“Many small people, who in many small places do many small things, can alter the face of the world.”

Graffiti on the Berlin Wall from the 90s

A lot has changed since the 90s, but the power of people to create change when they come together is truer than ever. Movements like #MeToo, Black Lives Matter, and School Strike for Climate have shown how powerful digital can be when it’s used to mobilise supporters and create change. Many charities have been inspired to replicate this success, but have found its not as easy as it looks.

If you’re interested in bringing the spirit of digital mobilisation to your organisation, or you’ve already tried but hit walls along the way, this session that will give you the inspiration to take the fight onward as well as some tools and tips to overcome internal barriers.

You will explore examples of best-in-class digital mobilisation, go on a deep-dive into why your organisation should be testing it as an approach, and learn how to deal with some common misconceptions. Voices will be brought together from around the conference to ask and answer what’s coming in the world of mobilisation – digital and beyond. How should you respond to changes in social media channels? Where can you reach new audiences? And how can you harness the awesome potential of digital to drive your organisation forward in the years ahead?

 

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Rethinking regular giving

Rethinking regular giving

From a subscription-focus to a new definition of sustainable giving

Child sponsorship organisations are struggling to grow their sponsor numbers and some of them can’t even compensate for churn. Regular donor acquisition has become more and more challenging, in terms of cost per acquisition, attrition, and, in some markets, also due to saturation. What can be done?

The answer is donor centricity: not just a marketing buzzword, but an essential attitude necessary for fundraisers and organisations to understand donor motivation. Why are only those who sponsor a child or donate monthly considered regular support? What about the donor who gives generously every Christmas for 10 years? Or the person who responds to every special appeal? How do we look at these donor cohorts?

Let’s rethink regular giving: from a subscription-focused programme to a new definition of sustainable giving. Let’s understand why donor motivation and perception have to come first, and how we can turn these learnings into powerful and sustainable fundraising programmes.

 

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Organisational change

Organisational change

What behaviours and ideas are preventing your organisation from reaching its full potential?

Working in nonprofit organisations, we constantly aim to ensure we have the most significant positive impact possible while solving thousands of problems. There are many challenges when working on social, health, justice, and environmental initiatives. Sometimes it feels like we are walking a tightrope juggling, while the world yells at us to “Do more!” and “Do better!” The pandemic hasn’t made things any easier, and many NGOs are in survival mode. The problem is that the world needs the social impact sector more than ever – not just to survive, but to thrive.

What are the five myths holding your NGO back? This workshop will walk you through five behaviours and ideas that, despite their good intentions, prevent not-for-profit organisations from reaching their full potential, limiting their options and their capacity for growth and development. Participants will be guided through a reflection process that starts by listening to unheard voices in the NGO world, challenging the status quo, and busting myths that allow us to reimagine a new way forward, investing in what truly matters.

 

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Social impact innovation

Social impact innovation

What can aerospace, outer space, pipelines, submarines, and science teach us about fundraising and social impact innovation?

NGOs are, by nature, innovative. They take risks, attempt social change, and create social impact on limited budgets with limited staffing. But how do you truly leverage that innovation for greater social impact? This hands-on workshop will give social impact fundraisers a chance to use proven, practical ways to find innovative solutions they can apply in their organisations.

Participants will be walked through proven techniques from the commercial sector that teach you to get prototypes out the door, fail or succeed fast, and constantly improve your great idea. The session will show you what makes great ideas work in the market, give you strategies to make great ideas better, and demonstrate how to measure and report on the progress and benefits from innovation.

During the workshop, you will:

  • Review the best that nonprofit and commercial innovation has to offer the social impact sector and how to put it to work for you
  • Identify the secret sauce that helps develop and foster the right kind of innovation – and to help you tell if it’s working
  • Work in breakout groups to explore real-world examples to learn hands-on what it takes to innovate to make the world a better place
  • In small teams, create your own social impact innovation for marketing and fundraising
  • Present your innovation idea in a Dragon’s Den-style competition

 

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The potential of lifestyle fundraising

The potential of lifestyle fundraising

Using your hobbies for good

When a rented building in Nigeria housing 51 children was in danger of being sold, leaving the children homeless, a GoFundMe campaign was set up to buy the building. The orphanage, which receives no government support and relies on local donors, needed to raise the equivalent of €125,000 – but the fundraising campaign floundered.

This was a problem that needed a creative solution. Lifestyle fundraising is on the rise, and more people are beginning to realise they don’t have to jump out of a plane or climb a mountain to support the causes they care about. To support the orphanage, UN speaker and founder of Africa Rising – Women in Innovation Jeanette Uddoh turned two of her hobbies – fashion and social media – to fundraising, launching a #ShopWithPurpose campaign, modelling clothes, sharing the photos online, and campaigning for people to buy. The campaign was a success, with 100% of the proceeds transferred to the orphanage.

 

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