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Multi-generational philanthropy

Posted on: June 16th, 2022 by Cat O Broin

Multi-generational philanthropy

Shaping your NGO’s Future: How multi-generational donor engagement can create stronger organisations, build communities and generate more investment.

The global pandemic affected NGOs around the world.  While some NGOs provided direct services to those needing medical, food, housing or other support – others felt the effects of isolation and disconnection in diminished fundraising or ability to connect.  As we dealt with difficulty in our communities, we saw people of all ages – from teenagers to people in their 80s or older – taking action to help others in need.  We applauded the way they came together to help.  But, as we recede from the worst of the pandemic realizing that we have much rebuilding to do, how do we continue to tap into that focused commitment by people of all ages, abilities and resources to keep our communities strong?

Master Class facilitators Kay Sprinkel Grace (USA), Mariana Chammas (Brazil), and Nienke Teunissen (The Netherlands) invite you to an interactive discussion and idea formulation on multi-generational values-based engagement strategies for getting the “decades in your data base” involved in the future of your NGO through giving and volunteering across generations.  Using the lens of multi-generational shared values (e.g., Greta Thunberg and Sir David Attenborough – 7 decades separate them but their commitment to the planet unifies them) the facilitators will engage you in discussions about deeper cross-generational engagement and how that leads to greater giving.   You will plan strategies for increasing multigenerational engagement in your NGO based on the motivation of shared values in giving, asking, joining and serving and how those values connect, rather than separate, the generations.  By putting a focus on values, motives and different ways of looking at your target groups, we will ignite new and creative ways of fundraising that you wouldn’t see or think of if you just keep looking at donors in the same way.

Rich with examples from other global organisations, this master class is exceptionally relevant at this time when crises continue (refugee, medical, food insecurity, war) and we know it will require everyone to work with us towards both service and solutions. It will truly take a village.  We will look at how different generations inspire each other and how you can make use of this in your own fundraising.  Using data from studies done in organisations that utilize a multi-generational structure in their giving and their volunteer engagement and exploring the way values unite generations in giving and serving even when the specific action may differ, participants will leave this session with tools for creating and shaping a reimagined future:  one where generations work side by side to generate actions, learn from each other and together generate increased funds that will insure your mission’s integrity and sustainability for the generations to come.

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Building corporate partnerships

Posted on: June 16th, 2022 by Cat O Broin

Building corporate partnerships

Profit for purpose: How to build ambitious partnerships in the new corporate landscape

The corporate landscape has transformed. Companies have new priorities: managing a hybrid workforce, the acceleration to digital, building more inclusive workplaces, and meeting ambitious environmental goals. And these priorities can cause problems that are too big for any company to tackle on its own.

That’s where purpose-driven partnerships between corporates and nonprofits come in: these are opportunities to offer hope and much-needed solutions to companies while providing major opportunities for charities – if they are willing to transform the way they build these partnerships.

This masterclass will give you the confidence, skills, and tools you need to build purpose-driven partnerships that deliver on new corporate priorities, and learnings will be brought to life through the inspirational story of how SOS built their international partnership with Lush.

This results-focused masterclass includes interactive discussions and break-out sessions. You will:

  • Experience a live demonstration of how to build a unique opportunity for a target prospect based on shared purpose
  • Learn to stand out from the crowd with you unique corporate partnerships offer
  • Leave with a step-by-step approach based on best practices
  • Discover how to identify and target corporate prospects and secure meetings

This masterclass will leave you feeling inspired about what’s possible and give you the confidence and focus to create the partnerships your cause needs.

 

REGISTER FOR IFC 2022

 

 

Leadership

Posted on: June 16th, 2022 by Cat O Broin

Leadership

Lead, follow, or get out of the way: Leading in a time of profound change

The number one issue facing our sector today is leadership; most of us are experiencing new leadership challenges in our organisations. The pandemic called on all of us to lead in new ways, with new understanding, and new skills. As the pandemic shifts and changes, and we learn to live with it, some challenges persist and others have become even more complex.

What will the future of leadership look like? In a world that is so changed, leaders and aspiring leaders must manage new issues both internal and external. This masterclass will explore the issues facing leaders today as well as those coming down the line. How do we address these issues? What do we need to do to grow leadership in ourselves? How do we address critical leadership issues in our organisations?  What new skills and abilities will we need to adopt? And what proven leadership skills and abilities do we need to refine and apply?

Our speakers will take you on a leadership journey, influenced by their different perspectives, that will heighten your awareness and perception of how to thrive and survive as leaders in a time of unprecedented change.

You will be challenged, engaged, made to think and supported to prepare for 2023 and beyond. You will identify the six primary challenges facing NGOs and social impact organisations today, and articulate the primary leadership qualities that will help you succeed. You will engage with learnings you can share with your colleagues and supervisors and return home with a plan of action to support positive change in your organisation.

 

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The Donor Decision Lab

Posted on: June 16th, 2022 by Cat O Broin

The Donor Decision Science Lab – live!

Using behavioural science in fundraising

Discover how to design and deliver exciting behavioural science- informed experiments as you establish how supporters really make decisions. This practical and interactive masterclass offers you the chance to work on a series of fundraising projects that you’ll set up to happen during IFC 2022. Each project will be tested live!

We’re open to you bringing your ideas to the party. But potential projects might include:

  • Transforming the success of a charity thrift shop
  • Organising a web campaign for a small children’s home
  • Improving results in a face-to-face collection

This masterclass is for you if you want to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.

Across the two days, you will learn to understand the key biases and heuristics that supporters and prospects use when making decisions, and how to frame propositions, manage web interactions, structure conversations, and write promotional literature in ways that lead to higher gifts amounts and greater engagement. In addition, you’ll learn how to design behavioural experiments to ensure your results are robust, scalable and replicable.

Participants will be able to track the impact of their projects, and there will be a follow-up webinar after IFC to review the results as a group.

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Data-driven supporter engagement strategies

Posted on: June 16th, 2022 by Cat O Broin

Data-driven supporter engagement strategies

Establishing your social data intelligence systems and strategy

By following a tested framework leading to actionable insights, you will come away from this masterclass with the knowledge and tools you need to establish your own social data intelligence system. A hands-on approach to learning will help you better understand your audiences and build truly engaging narratives through the analysis of data collected via social listening, AI, and other intake mechanisms.

Over the two days, you will learn how organisations like UNICEF, Greenpeace, Oxfam, Amnesty International, Cancer Council Australia, Transparency International, and others are applying this kind of technology to improve fundraising retention and public mobilisation performance.

The masterclass will address:

  • Defining the problem to be addressed using social data intelligence
  • Building your team, understanding your information ecosystem, and preparing your social listening system
  • Defining keywords and setting up Boolean search
  • Using AI to cluster your audiences and analyse dominant narratives

Inspired by compelling evidence and global case studies, you will learn how to integrate social data intelligence into your daily routines, how to manage social data and user-generated content, and how to build an agency briefing based on the actionable insights gained through your social data intelligence.

 

REGISTER FOR IFC 2022