Fix Regular Giving: An Oxfam case study
Acquisition and Retention: A turbulent love story
A wise person once said that optimising your regular giving programme was like fixing a Boeing 747 while it was half way across the Atlantic. And that analogy doesn’t begin to cover doing so through a global pandemic, the Great Resignation, and a cost-of-living crisis.
In 2021, Oxfam launched its first ever global strategy project to tackle this very issue: Fix Regular Giving. This workshop will share the highlights of the investigation and the impact that it’s already having in 2022. In particular, the session will focus on one of the most widespread, and costly, issues identified: the complicated relationship between acquisition and retention, and what Oxfam is doing to bring them back together.
Supported by analysis from twenty countries, as well as deep-dives into three specific markets, you will receive insights, data, and learnings from around the world to take home and implement in your regular giving programme.