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Corporate people power: how corporate activism can change the world

Posted on: April 1st, 2020 by Resource Alliance

Corporate people power: how corporate activism can change the world 

How to accelerate your corporate partnerships success by turning companies into activists 

 

About this Masterclass

The traditional model of corporate fundraising is failing companies, charities and society. Multi-national companies, like HSBC and Unilever, are receiving hundreds of unsolicited sponsorship requests every week and corporate fundraisers are being measured on the number of approaches they are making. There is a clear mismatch in what charities and companies want from each other.  

In order to create transformational corporate partnerships that make a real dent in our mission, we need to adopt a new collaboration model and engage differently. Based on ground-breaking research, cutting-edge insight from the corporate sector and live examples from around the world, this masterclass will share a new approach to help you create a movement of corporate activists.  

Hear how Changing Faces have created the Pledge to be Seen campaign, which has enabled them to attract partners including Avon, IBM and Ofcom – a true step-change from where they were before. Learn the theory of this forward-thinking approach so that you leave this masterclass with the confidence, tools and expertise to accelerate your corporate partnerships success. 

 

Aimed at

Intermediate to advanced corporate partnerships practitioners. This includes:  

  • Corporate Partnerships Managers  
  • Head of Corporate Partnerships/Fundraising  
  • Fundraising Directors  
  • CEOs 

 

Learning outcomes

  • How to build your corporate activist campaign.  
  • How to get buy-in from your senior colleagues.  
  • How to create your corporate activist selection criteria.  
  • How to inject urgency, using decision science, into your corporate approach. 

 

Register for IFC 2020

 

 

Corporate Partnerships Bootcamp

Posted on: April 1st, 2020 by Resource Alliance

Corporate Partnerships Bootcamp

Powerful ways to secure and transform your partnerships income 

 

About this Masterclass

Corporate partnerships have the potential to achieve a huge, sustained uplift in income for your charity. But they need a different approach compared to conventional philanthropy. 

Genuine benefit to the company is crucial, but how do you help them see both the benefit to them as well as to your charity? How do you stand out in a crowded market? And how do you help your colleagues understand and buy-in to this WIN/WIN approach?  

Learn the tactics needed for making strategic partnerships work. Using a variety of real examples from charities of varying sizes, and techniques from the Corporate Partnerships Mastery Programme, learn how to apply the strategies to your own organisation. 

In this interactive masterclass you will learn how to discover and target your ‘Dream 10’ companies, learn how to influence them, secure meetings with them as well as tactics to WOW them through surprise and delight.  

 

Aimed at

  • Corporate fundraising managers. 
  • Corporate fundraisers. 
  • Directors of fundraising. 

 

Learning outcomes

  • How to work out your Dream 10 partner list.  
  • Practical tips and techniques that will help secure meetings. 
  • Influencing techniques to help secure partnerships.  

 

Register for IFC 2020

 

 

Purpose-driven corporations and their role in social movements and causes 

Posted on: July 17th, 2019 by Resource Alliance

Increasingly, we see corporations describe themselves or their initiatives as purpose driven. 

In this Big Room session, we will be asking corporate representatives from outstanding companies to share examples of their campaigns and sustainability initiatives. 

Many companies have entered into the social movement and purpose-driven space. Often without a charity partner. Others have done this in collaboration with the non-profit sector.

Through case studies and a moderated panel discussion, we will discover and share what is driving companies to make these commitments. 

The panellists will explore critical questions, including:

  • What is the rationale behind these case studies and strategic initiatives?
  • What are the drivers?
  • How are these being communicated to stakeholders and the general public?
  • What are the implications for charities and NGOs? 

 

Confidentiality: This session will operate under Chatham House Rules 

Social enterprise models and NGO sustainability: From donor models to income generation

Posted on: May 30th, 2019 by Resource Alliance

Social enterprise models and NGO sustainability: From donor models to income generation

Non-governmental organisations operate in a competitive and ever-changing environment, characterised by the limited availability of financial resources which puts their organisational sustainability under strain. Financial sustainability in particular is a key concern for many NGOs, primarily due to their reliance on grant and donor funding. Self-generated income (using social enterprise models) provides an opportunity for NGOs to attain financial sustainability and independence.

However, income generation cannot be seen as an ‘add-on’ to the other activities undertaken by an NGO. Where possible, mission-aligned income streams are preferable, to avoid mission drift. Within Africa, the discussion focuses on how NGOs should not be driven solely by their need to survive but by the causes they pursue for the benefit of African communities. Our experience shows us that those who start their organisations as social enterprises (i.e. they trade from the beginning), with the mindset that purpose can sit comfortably together with profit (which in turn is reinvested for social purpose), find it much easier to make this structure work.

Accordingly, we have found that, for those NGOs who have been operating a donor model, a focus on mindset shift and change leadership are two of the biggest enablers of a transition towards an income-generation model. This workshop will bring in examples and context from an African perspective, including a case study of lessons learnt in leading the change from donor funding to income generation. 

 

Aimed at: 

  • Non-profits who are concerned about their long-term sustainability 
  • Non-profits who are interested in exploring income-generating opportunities 
  • Non-profits who are in the process of making the transition to a social enterprise model

 

Learning outcomes: 

  • Develop an understanding of the value and purpose of social enterprise models 
  • Learn from real examples of social enterprises from Africa (and around the world) 
  • Identify possible revenue models 
  • Understand the need for a mind-set shift to enable the successful transition to income generation models

 

Register For IFC 2019

Make an offer that businesses can’t refuse: Unlock your organisation’s value to develop high-impact, win-win corporate relationships

Posted on: May 30th, 2019 by Resource Alliance

Businesses have a critical role to play in solving some of our biggest challenges today, and the rapid rise in corporate social responsibility (CSR) and corporate shared value (CSV) indicates that companies are eager for greater impact.

External pressure, shifting trends, and more vocal consumers are also pushing for change across all industries. And yet, US corporate philanthropy has continued to decline dramatically from 2.1% of pre-tax profits in 1986 to just 0.8% in 2012, even while the economy has grown substantially.

Companies complain that their biggest turnoff is when a non-profit approaches a company like an ATM and starts every conversation by asking for money. This has led more companies to adopt their own in-house social good strategies that bypass any type of non-profit involvement.

Every company has unique value and a unique impact to offer and it doesn’t have to start with dollar signs. By stepping into the shoes of the corporate sector, you can unlock win-win corporate partnership opportunities for your non-profit that fuel your mission. Using case studies, examples and other tools, together we will: 

  • Explore the corporate mindset.
  • Discover your unique corporate value proposition.
  • Develop actionable strategies to tap company resources. 

 

Aimed at: 

Ideally suited for those with limited to moderate experience with the private sector seeking to understand the corporate perspective and how to engage companies beyond fundraising focused activities. Those with more corporate experience will benefit from new perspectives and strategies for how to develop longer term and more impactful corporate relationships. 

 

Learning outcomes: 

  • Learn tools to get started today
  • Uncover value in every company contact
  • Turn company needs into opportunities for impact
  • Overcome ever-changing corporate priorities
  • Invite companies to engage in a way they will thank you
  • Stand out in a crowded and time-poor environment

WOW your donors: How to increase major donor and corporate income with strategic peak moments

Posted on: March 20th, 2019 by Resource Alliance

You raise dramatically more money when you create surprise and delight – even beyond what your donor or partner is expecting. This is now more true than ever because not only does it increase loyalty and inspiration, social media also makes it easier for people to share these inspiring moments with others.  

 This workshop is designed to help you build the tactics, creativity, and confidence to deliberately create more peak moments. We use dozens of examples from corporate partnerships, high value fundraising, and the commercial sector so that you can adapt these proven tactics and, crucially, gain the confidence to implement them yourself.  

 

Among other things, the session is designed to give you: 

  • Increased belief that these tactics are worth the effort
  • An understanding of how to create tools to make all meetings with donors/partners more inspiring
  • Three WOW factor tactics that help you win more pitches
  • Ideas to help you get far more meetings with companies and donors so that you can build strong relationships more quickly

 

Aimed at: 

Any major donor or corporate partnerships fundraiser or manager, or any fundraiser who wants to become more confident and creative to actually follow through on their riskier, more exciting ideas to inspire donors. 

 

Learning outcomes: 

  • An understanding of the four powerful elements for designing peak moments 
  • Lots of examples that will help you: get meetings with donors/companies, inspire donors when you meet them, and win more partnership pitches 
  • Greater conviction that just as in the commercial sector, taking risks to ‘go the extra mile’ for donors is worth the effort

Corporate partnerships bootcamp: How to win valuable strategic partnerships with companies

Posted on: March 5th, 2019 by Resource Alliance

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019

 

Corporate partnerships bootcamp: How to win valuable strategic partnerships with companies

An interactive masterclass that shows you practical steps to help you start the process of building win/win relationships with companies.

 

When you make strategic partnerships with companies work, they can transform the impact of your charity because of the company’s scale. But doing this is not easy. Unless you can help them see potential for genuine mutual benefit, many won’t even meet you, let alone agree to long-term partnerships. For six years through the Corporate Mastery Programme, Rob has been teaching charities how to win valuable, long-term partnerships. Using lots of examples, we will help you believe this different way of working is possible and we’ll help you work out how to apply these powerful techniques in your charity. We’ll show you steps to take more action so you get out in front of companies to start building long-term relationships, not quick one-off donations.

 

In this interactive masterclass we will show you:

  • A practical system to choose which partners to contact – your “Dream 10”
  • Five powerful techniques to get meetings with those companies
  • How to increase income by connecting companies to what they really want

 

Aimed at:

  • Corporate fundraising managers
  • Corporate fundraisers
  • Directors of fundraising

Learning outcomes:

You will leave with clear strategies to help you:

  • Work out your Dream 10 partner list
  • Take practical actions that secure meetings with companies
  • Influence companies when you meet them

Masterclasses are six and a half hours of intensive learning over two days. IFC masterclasses have a limited number of attendees so you will experience more powerful conversation, more intense exploration, and more deep-dive learning with an intimate group of delegates.

Register for IFC 2019