In 2019, Dignity in Dying began a unique digital mobilisation project to change the UK’s law on assisted dying. Their strategy was to help supporters with lived experience of the issue to share their stories in person with their MPs. However, this kind of online-to-offline mobilisation can require a lot of one-to-one support from organisers, and Dignity in Dying’s staff team is small. Working with Forward Action, the team trialled using Facebook ads to recruit new supporters and collect their stories, then using email to drive them to attend a webinar that guided them through the process of meeting their MP. Early results were promising. So, when the pandemic struck, they continued to scale, test, and refine the model throughout 2020. As a result, 50 supporters met with or called their MPs to discuss assisted dying, and many thousands of others donated through Dignity in Dying’s associated digital fundraising programme.
How to genuinely involve supporters in your mission and drive them to take valuable actions beyond fundraising is a central strategic question many organisations are asking at this time. During this session, you will learn how your organisation can effectively mobilise supporters to take high bar actions, online and offline.
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Join Houssam Chahin to learn about GiveZakat, the app launched by UNHCR to supplement the Refugee Zakat Fund’s web-based, bank transfer, and in-person donations. It aims to harness the power of Islamic finance to transform the lives of those in dire need of assistance, allowing users to easily calculate Zakat, check reporting information in real-time, and donate both Zakat and Sadaqah funds easily and quickly.
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In this extraordinary time, social good organisations find themselves grappling with how to navigate an ever-changing landscape. Now that the tried-and-true tactics of just a few months ago seem like a distant memory, we find ourselves longing for calm and a new normal. In this session, Ashley Thompson will dive into the trends that can help us better understand how philanthropy weathers change. Using data as a guide, the session will uncover clues to illuminate your journey. You will hear how philanthropy performed during past economic downturns and natural disasters, providing the necessary context to shape a prosperous path forward.
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In 2019, Dignity in Dying began a unique digital mobilisation project to change the UK’s law on assisted dying. Their strategy was to help supporters with lived experience of the issue to share their stories in person with their MPs. However, this kind of online-to-offline mobilisation often requires a lot of one-to-one support from organisers, and Dignity in Dying’s staff team is small. Instead, working with Forward Action, they trialled using Facebook ads to recruit new supporters and collect their stories, then using email to drive them to attend a webinar that guided them through the process of meeting their MP. Early results were promising. So when the pandemic struck, they continued to scale, test, and refine the model throughout 2020. As a result, 50 supporters met or called their MPs to discuss assisted dying, and many thousands of others donated through Dignity in Dying’s associated digital fundraising programme. How to genuinely involve supporters in your mission and drive them to take valuable actions beyond fundraising is a central strategic question many organisations are asking at the moment. Here, we’ll outline our learnings about how your organisation can effectively mobilise supporters to take high bar actions, online and offline.
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This session will share the story of how hilf-jetzt.ch, a platform for mutual aid groups in Switzerland, was built from scratch by teams working remotely during the early days of the first COVID-19 lockdown. Participants will get a glimpse behind the scenes at an operation that was scaled from zero to 100 groups over its first weekend and from 100 to 1000 groups within the first ten days. Alessandro Iacono will talk about their MVP approach, building the platform on the run, and volunteer involvement, which in the end included approximately 200,000 volunteers and which is what made the scale possible in the first place.
With over 800 million active users, TikTok is the hottest social media platform in the world: an untapped marketplace of enthusiastic people of all ages. Get your organisation started on TikTok, learn how the algorithm works, and get tips and strategies for building a community that’s eager to help you create change. Kathleen Murphy Toms will show how GivingTuesday generated 67M views – and millions of dollars in donations – on the platform in 2020.
COVID-19 changed the world of fundraising. Donors were no longer in the same spaces as before – physically or mentally. In response, the Digital Unit of MSF in Spain kicked off a programme to reach people through chatbots, taking advantage of the flexibility of the channel to trial many different ones for different functions. One, that was released within three weeks of lockdown, reached hundreds of thousands of people around the world, supporting them with tips for their mental health. The programme has allowed MSF to test how chatbots can deliver against a variety of uses, from inbound marketing and e-commerce to loyalty-building and peer-to-peer fundraising, to staff recruitment and lead generation. The team has yet to find an objective where a well-designed bot does not seem to offer some value over other channels… but intends to keep trying!
Emotions drive people to give. The top 20 Gofundme campaigns are driven by anger, fear, or sadness. But what makes people give again and believe in and advocate for your cause? Based on recent findings from neuroscientific research and examples of successful donor love from around the world, this unique session explains how donors’ engagement and loyalty are linked to the memorable experiences we create. With data, examples, and eye-opening case studies, the first part of this session will show how giving is often short-term and addictive, physiologically rooted in dopamine and oxytocin, while loyalty is long-term and rooted in serotonin activated by memories. Debunking the traditional myth that retention is a result of the quantity and frequency of asks, the session will show how to successfully manage memory peaks and the end of a donor relationship using the sensory drivers in digital fundraising. Participants will experience how simple actions can drive incremental income by increasing supporter satisfaction and trust.
Dive into the world of Facebook challenge events with GivePanel’s Jill O’Herlihy and Amy Bowers from Bone Cancer Research Trust to learn the key concepts and strategies used to raise hundreds of thousands of euro in just a few short weeks. You’ll leave this session with a clear timeline of actions and the knowledge to make Facebook’s donation tools work for your organisation.
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Join this session to hear from John Kim – Chief of Staff at GIVE.Asia – explaining how to work with YouTube celebrities to get awareness for pressing social causes. John has learned through working on multiple collaborations with ‘content creators’ that raising awareness for a moving cause via YouTube is a powerful way of engaging with subscribers, while raising a significant amount of funds for nonprofits. John will share some particularly successful case studies from South Korea and the session will cover:
How can digital media contribute to the common good?
In this session hear from Brad who, together with his team at 371 Productions, is working internationally to answer this question.
Case studies ranging from public broadcast services, virtual reality and partnerships will be shared to demonstrate how communities across the US are benefitting. These range from nursing homes to people affected by the closure of GM plants. Hear how the Chicago Police Department are using virtual reality to build empathy and reduce bias.
And you’ll be given insight to their latest project – a virtual reality experience with the US Holocaust Memorial Museum that immerses visitors in the story of a group of Jews in The Warsaw Ghetto. These brave individuals documented their experiences so future generations would not forget.
Tik Tok, iTunes, Spotify, Twitter, Tiltify. We hadn’t previously set ourselves up to fundraise via these channels – but we were inundated with opportunities.
Hear about how these partners wanted to get us on their platforms and how we turned these offers into fundraising asks through non-traditional mediums.
Learn how we responded quickly, what we needed to have in place to take advantage of the opportunities and what to ‘watch out’ for.
The results, reach and awareness were mindblowing!
In this session Thibault from MSF Belgium will introduce you to the global gaming community. He’ll tell you who these people are, what channels they’re using and what interests them.
He’ll include case studies of some the biggest charity gaming events in Belgium and how these have managed to raise millions of dollars.
You’ll learn what you’d need to do to start from scratch – what resources you’ll need and how to communicate your brand in order to engage gamers.
In this session, we will learn how simple but sophisticated data driven methods can support and enhance a holistic fundraising process.
We will cover real world examples of a data science project in NGOs, looking at a donor churn prediction using machine learning method, as well as looking in-depth at what data is required for data science and how data quality is essential for a successful for data-driven predictions.
We’ll also give you an overview of how you can best be prepared for future data science projects, learn about a typical data science lifecycle and how to best implement data science in your fundraising campaigns.
The majority of fundraiser aims to boost their donor lifetime and have the perception that Artificial Intelligence, Machine Learning and Social Data Intelligence can be used to reach it.
However, it’s common to hear that “my organisation is not ready to do it”, “have to sort out the basics first” or “we can not afford it.
In this session, framed by Growth Hacking principles and supported by real life cases from UNICEF, Greenpeace or SOS Children Villages (and more), we will demonstrate that the right moment to change and innovate is right now; and share a couple of tools that will help you to include state of the art technology in your fundraising programme immediately.
We will start with a dissection of the Lifetime value equation and understand the variables that should be manipulated in order to influence it. We will find both transactional and behaviour dimensions that demand different approaches and technologies.
Afterwards, we will present a set of sophisticated – but affordable or free – tech tools that will allow you to hack your systems, manipulate data, get insights from your audiences and, consequently, make wisdom decisions, which will help you to improve both your income and retention rates.
As the philanthropic sector and the use of digital technologies have grown, so have opportunities for civil society organizations to adopt new fundraising practices.
The new technologies provide innovative, efficient and cost-effective means to raise funds for important social missions.
For example, artificial intelligence can also help fundraisers to capture and manage data about donors, craft personalized, donor-centric emails and launch global fundraising campaigns.
On the other hand, the digital revolution has also brought a range of new risks and challenges to fundamental rights.
How can fundraisers benefit from the new technologies? What are the risks they should be aware of? How does it affect the philanthropic environment?
The session will aim to address these questions.
A jargon-free and practical guide to making real progress with digital fundraising.
Adrian’s unique method has already recruited more than 5,000 regular givers in the UK and Ireland. He will make the case that, in the case of digital fundraising, starting small is a good thing.
In this session you’ll be guided through how to set up a campaign with Facebook Lead Ads which allows you to test multiple propositions and create a steady stream of new donors.
Digital messaging platforms are central to supporter’s lives. We use them daily to communicate with friends, family and even businesses but few charities use them. Hear how Greenpeace UK is leading the way in using Facebook Messenger to talk to and convert potential donors.
In this session Chris and Grainne will explain how the use of communication channels that are traditionally used in the sector, such as email and phone, no longer reflect the way people communicate with one another. And how traditional Facebook acquisition campaigns have quickly taken people away from the platform.
The case will be made for why Facebook Messenger should now be considered as part of any Facebook acquisition campaign.
You’ll learn how Greenpeace have embarked on a new direction by employing a team of face-to-face fundraisers to chat with potential supporters and how they’re being converted to donors in a totally new way.
Chris is a Facebook advertising expert and has worked with charities large and small across the world to supercharge their lead generation and fundraising through Facebook ads. As the Director of RAISETHRU, he runs a unique programme to help charities get breakthrough fundraising results with Facebook advertising. Working in both a group setting and one to one with charities they focus on designing sustainable acquisition funnels and producing high performance creative to attract leads and donors. Chris’ mission is for charities everywhere to have the knowledge and expertise to use Facebook advertising as a force for good.
Moving from the world of banking in 2009, Gráinne started her career in her home country Ireland, working at the agency Total Fundraising, managing a range of charity clients in channels such as Telefundraising, Face to Face and community fundraising platforms. Moving to London in 2012, she spent five years working at Amnesty International and now continues her work in campaigning organisations as Head of Supporter recruitment at Greenpeace, specialising in digital fundraising.
Learn how the Alibaba platform has connected the profits of corporates to charities and how this has revolutionised the digital fundraising model, and how block chain technology is being used for good.
Qianwen is here to introduce the Alibaba platform and the positive impact it’s having on the Chinese fundraising market. Through the project Goods for Good and their charity e-shop in 2019 570m RMB ($82m USD) was raised, changing millions of peoples lives.
You’ll be guided through how you can make use of the platform to raise funds for good causes in China and around the world.
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Qianwen is currently a CSR manager in Alibaba Group. She has been involved in online fundraising development and government affairs for five years. In that time she has developed the Taobao Charity online shop, Alibaba philanthropic Event and digital anti-human trafficking projects.
Qianwen has a Master of Science in International Relations from University of Bristol.
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UNICEF Korea got over a 30:1 return on Instagram by listening to what their audience wants and finding the right product/market fit. This session will reveal the secrets behind the results.
Finding winning content for the right audience is the key to every successful marketing campaign. This session will cover how UNICEF Korea validated creatives and content ‘organically’ first before spending big budgets, incorporated target audiences’ voices into the campaign message and how they found product/market fit through various iterations of testing.
Fundraisers who are looking for winning strategies to achieve great digital fundraising results.
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In this session, Aseem will share online giving trends, stories and stats from South East Asia.
Those interested in online giving in South East Asian markets will gain a good overview from this session.
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Hot, arid, dry and inclement – that is how you would describe Guajira, a region of Colombia on the Caribbean Sea where more than 3700 children have died in the last 3 years due to malnutrition and lack of water. On 2016 it was necessary to mobilize citizens in order to give a respite to these people who need it so much. El Avispero in alliance with “Vaki” a crowdfunding platform, accepted the challenge to contribute to a huge goal of bringing 1 million liters of water in tank cars to the Wayuu indigenous communities hit hardest by climate change.
This crowdfunding experience was one of the most effective in a country where people are not used to supporting and participating in crowdfunding campaigns. During this session, I will share with you the experience from the ideation, planning, and the use of WhatsApp as one of the main distribution channels to the El Avispero network.
The session is aimed at people interested in WhatsApp use as a channel to mobilize support on crowdfunding for social causes and those interested in testing messaging apps to mobilize.
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Using the latest data as our guide, we’ll explore what’s happening now in digital fundraising and engagement, from email to ads to websites to social media (and more!). Every trend we look at will include great examples and case studies from NGOs of many sizes and sectors!
Medium to advanced development staff.
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In this session, we will look at Transparency International Brazil’s United Against Corruption Campaign – an excellent example of using both innovation and tradition for impact. The campaign also shows how online and offline strategies can perform together.
The United Against Corruption Campaign was built over a $150,000 USD budget raised from foundations and crowdfunding that reached an impressive result of 600,000 engaged leads and 2,000 regular donors (without even asking for donations) in the 2018 Brazil elections period. To support the campaign, we also used gamification, influencer mapping with social listening, WhatsApp groups and principles to reach micro targeted audiences.
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Wednesday 12 June
12:15-13:00 (UK BST)
Watch the session on the Resource Alliance Facebook page
In this session, we will be lifting the lid on gaming for good and demystifying livestream fundraising. This is one of the hottest charity trends for 2019 and with the global games market growing at such an exponential rate, it’s no wonder why!
As consumers we are changing the way we digest content. Streaming content has become a huge part of our lives with platforms such as Netflix and Twitch (incidentally, Twitch receives more unique views per month than Netflix, and most people haven’t even heard of Twitch!). From this session you will be able to fully understand what “livestreaming for good” means and how to harness this for your organisation. (Even if you aren’t a “gaming charity,” this can work for you!).
Wednesday 12 June
10:30-11:15 (UK BST)
Watch the session on the Resource Alliance Facebook page
Facebook’s Charitable Giving Tools have raised more than $1 billion dollars for over a million charities in just a few short years, whether it’s Birthday fundraising, crowd-funding style fundraisers or straight-forward donations. Supporters love it and some charities have jumped on and raised millions. Some are lagging behind.
In this punchy, practical session Nick will take you through why Facebook donate has worked so well, case studies of how small and large charities are maximizing their short and long term income and 5 key actions you can take to leverage the power of Facebook’s Social Graph. We will also look into how Facebook should fit into your overall digital strategy and ask the question, should we be so reliant on one company?
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2019 has been referred to as the year of voice tech:
Can you afford not to engage with voice as a channel?
Starting with an overview of voice technology you will hear how it works, the main market usage stats, and see examples of non-profits around the world using it for fundraising and service delivery. We will then share learning from creating the NSPCC Alexa skill – one of the first in Europe to accept donations. Finally, you will leave with an understanding of the voice tech design process, ready to take the first step for creating a voice app.
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