No doubt, the power of consumer spending is undeniable. Aliza “Alice” Napartivaumnuay, co-founder of Socialgiver, has harnessed that power to create a movement to support social change around the world. Socialgiver is an online giving ecosystem that sells products and services from leading brands at exclusive rates. When consumers spend on Socialgiver, their money directly supports local social projects that are creating meaningful impact.
Alice’s philosophy is that sustainable change must happen through public participation. “Balancing the social and business side is very important,” she explains in a profile on Connecting Founders. “It’s not just the social aspect. You need to see it as a business and run it like one. The financial, technical and marketing aspects alongside the operations of being consumer centric are all very important. Social enterprises need to be sustainable ourselves in order to create the change that we wish to see in the world.”
Listen in as Alice talks about the importance of collaboration and sustainability during an interview with Esther Kwaku, director of communications and marketing at The Resource Alliance.