TikTok for nonprofits: Joining Gen Z on the world’s fastest-growing social media platform

2019 Bursary

Getting started in an untapped marketplace



About this session

With over 800 million active users, TikTok is the hottest social media platform in the world: an untapped marketplace of enthusiastic people of all ages. Get your organisation started on TikTok, learn how the algorithm works, and get tips and strategies for building a community that’s eager to help you create change. Kathleen Murphy Toms will show how GivingTuesday generated 67M views – and millions of dollars in donations – on the platform in 2020.

Aimed at

  • Nonprofit marketing and communications staff, particularly those interested in engaging younger audiences

Learning outcomes

  • The basics on how to get started and how to set up a nonprofit organisation account
  • Tips for creating content specifically for TikTok
  • Strategies for creating and mobilising a community on the platform