Presented by the Resource Alliance in partnership with Salesforce.org and hosted by Kenneth Foreman and James Wright of the Do More Good podcast.

Join us for the event on October 27 at 14.00 BST. Register here.

Over the last 18 months, charities of all sizes have had to pivot to virtual events, creative communications, and compelling online fundraising experiences. For our foreseeable future, charities must lead with digital fundraising to thrive. The reality is that fundraising today and beyond has changed and there is now a digital component to everything we do.

Join us for a fireside chat to hear from those leading digital innovation to learn about their digital strategies and learnings from the past year and gain valuable tips and insights that will help you strengthen your engagement with your supporters.

Meet our panellists:

Athar Abidi, Head of Social & Digital Activation, British Heart Foundation

In his role at the British Heart Foundation, Athar leads the digital marketing function not only for one of the biggest charities in the UK but one of the biggest retailers as well. With years of charity experience under his belt, Athar’s focus on creative storytelling has yielded strong results and engaging content that has won awards for innovation, PR, and channel-specific strategies. 

Anna Chowcat, Digital Manager, Refuge

As Refuge’s digital manager, Anna Chowcat oversees the charity’s digital function and output. Since joining Refuge, Anna has been instrumental in introducing a number of digital engagement programmes including digital campaigns, bespoke email supporter journeys, and user friendly donate and campaign pages. Before joining Refuge, she worked in digital engagement and campaign roles at the Labour Party and Leonard Cheshire Disability. 

Michael Wilkinson, Associate Director of Digital and Innovation, RNID

At RNID, Michael Wilkinson has led a radical digital transformation of the 110-year-old charity, as well as its major rebrand back to its much-loved name after a decade as Action on Hearing Loss. Previously, he led the digital change agenda at Young Lives Vs Cancer, developing digital products and services for young people and their families. Michael was a key player in the transformation team at The Telegraph which delivered the new Telegraph.co.uk, a premium mobile app, and coached 500 journalists in digital skills, embedding digital journalism at the heart of the newsroom. 

Rachael White, Digital Marketing Manager, Brain Tumour Research   

Rachael has been with Brain Tumour Research for the last three years and says of her role, “it’s been a really interesting time to be in digital marketing, especially throughout the pandemic which led to innovations in the sector. This included Facebook Challenges which, as a charity, we embraced – I’m now halfway through leading my fourth and we’ve raised over £1.5million so far!” 

In partnership with