Fundraising Online is a free online conference from the Resource Alliance, taking place on 29 and 30 April 2020.
The content is wide-ranging for all your fundraising, changemaking and innovating needs, with a strong focus on digital fundraising and engagement, how to harness emerging and disruptive tech trends, and what’s coming next over the horizon.
#FRO2020 sessions will cover all elements of how charities and campaign groups can use digital to engage with the public at scale. From the very best of digital fundraising, public engagement and movement building to the most insightful guides on how to deliver effective digital activity across web, social media and email, as well as the most practical and applicable use of new technologies. Sessions will be underpinned by case studies and examples from around the globe.
#FRO2020 is free and accessible for organisations of all types and sizes, from all around the globe, so watch our stellar line-up of speakers and learn how to benefit from digital trends and technological change.
Hear first-hand from Ailbhe Smyth about the Together for Yes campaign which galvanised huge numbers of people to give, canvass, campaign and vote for historic change in Ireland. Specifically how some people were influenced to change their vote.
On 25th May 2018, Ireland voted by an overwhelming majority to overturn its constitutional ban on abortion. This session will tell the story of how the campaign radically re-framed the narrative of abortion so as to encourage a change in perspective of the many thousands of voters who were either opposed to abortion or confused and undecided.
You’ll learn about the two-year pre-campaign research process which involved conversations with a wide range of stakeholders and activists. And lessons will be shared about the careful drafting and testing of messages as well as the ‘on the ground’ training with canvassers, social media influencers and activists.
Be inspired by the digital organisation and strategies of the Hong Kong protestors who managed to engage the world and attract nationwide support.
Since the summer of 2019 a mass movement has grown in Hong Kong to fight a government proposal to allow extraditions to mainland China. As fundraisers, what can we learn from the protestors?
In this session, activist and researcher Sophie Chen will share her observations of how the movement was so successful in gathering support. You’ll learn how people from both moderate and radical flanks came together in solidarity to offer strength and what digital tactics were being used to keep them united.
$200 million was raised and Belinda and her team are just coming up for breath. In this session she’ll explain how the organisation responded to a crisis unlike any they’d seen before and how they operated in an environment where nothing was normal.
Hear how new platforms were created to support the response, how donations from overseas were handled and how the organisation was able to support global events and concerts. And ultimately, how the Australian Red Cross was able to deliver the support to the people who needed it most.
Society is changing. Fast. The fundraising propositions that worked yesterday, will not work tomorrow. And the organisations that are able to anticipate and meet these new donor needs will succeed. The rest will fall by the wayside. And in the context of COVID-19 innovation in this sector is needed more than ever.
Come to this session to find out why fundraising business as usual has to change. Featuring sector trends, research, benchmarks and insights from the innovation index; take away ready-made slides you can use to convince senior leadership to invest in innovation.
Packed with examples from the charity sector and business world, this session will also include links to books, podcasts, and free online courses where you can learn more.