Fundraising Online

#FRO2020 Fundraising Online

Fundraising Online (#FRO2020) has now taken place. You can watch all of this year’s content here.

What is Fundraising Online?

Fundraising Online is a free online conference from the Resource Alliance, taking place on 29 and 30 April 2020.

The content is wide-ranging for all your fundraising, changemaking and innovating needs, with a strong focus on digital fundraising and engagement, how to harness emerging and disruptive tech trends, and what’s coming next over the horizon.

#FRO2020 sessions will cover all elements of how charities and campaign groups can use digital to engage with the public at scale. From the very best of digital fundraising, public engagement and movement building to the most insightful guides on how to deliver effective digital activity across web, social media and email, as well as the most practical and applicable use of new technologies. Sessions will be underpinned by case studies and examples from around the globe.

#FRO2020 is free and accessible for organisations of all types and sizes, from all around the globe, so watch our stellar line-up of speakers and learn how to benefit from digital trends and technological change. 

Over 5,000 participants from 120 countries joined us over the two days of the conference in 2019. We expect #FRO2020 to be even bigger and better, so register now and join us on 29 and 30 April 2020.




#FRO2020 Headline Sponsor



#FRO2020 Trends and Innovation Track Sponsors

Speaking at #FRO2020

Ailbhe Smyth (Ireland)

Convenor, Coalition to Repeal the 8th Amendment

Sophie Chen (Hong Kong)

Centre for Social Innovation Studies, Chinese University of Hong Kong
Belinda Dimovski

Belinda Dimovski (Australia)

Director Engagement and Support, Australian Red Cross
Ruth Wicks

Ruth Wicks (Australia)

Senior Consultant, More Strategic
Mark Astarita OBE (UK)

Mark Astarita OBE (UK)

Director, Astarita Aldrich & Ward

Kishshana Palmer (USA)

The Rooted Collaborative + Kishshana &Co
Samantha Stuckle 2020

Samantha Stuckle (France)

Fundraising Manager, Secours Catholique - Caritas France
Grainne Callan

Gráinne Callan (UK)

Head of Supporter Recruitment, Greenpeace
Liz Ngonzi

Elizabeth Ngonzi (USA)

New York University Center for Global Affairs
Joao Paulo Vergueiro 2020 (1)

João Paulo Vergueiro (Brazil)

CEO, ABCR - Brazilian Fundraisers Association

Sofie Redzematovic (Sweden)

Business Developer, The Swedish Heart Lung Foundation
Supriya Paul

Supriya Paul (India)

Director and Co-Founder, Josh Talks

Nick Burne (UK)

Managing Partner, Nick Burne Consulting
Daniel Barco

Daniel Barco (Switzerland)

Junior Data Scientist, getunik

Paul Amadi (UK)

Chief Supporter Officer, British Red Cross

Andrea Goezinne (Switzerland)

Product Marketing Manager EMEA, Salesforce.org
Alex Aggidis 2020

Alex Aggidis (UK)

Interim Head of Individual Giving, Friends of the Earth
Chris Steeves

Chris Steeves (Canada)

Senior Consultant, Global Philanthropic Canada

Usha Menon (Singapore)

Executive Chairman, Usha Menon Management Consultancy
Thibault Dujardin

Thibault Dujardin (Belgium)

Digital Unit Team Leader, Médecins Sans Frontières
Chris Dellaca

Chris Dellaca (UK)


Eva Hieninger (Germany)

Partner & Managing Director, getunik GmbH
John Kim 2020

John Kim (South Korea)

Chief of Staff, GIVE.asia
Zuzana Suchová 2020

Zuzana Suchová (Slovakia)

Fundraising, Marketing and PR Consultant
Joe Escalante Coney

Joe Escalante Coney (UK)

Co-Executive Director, Forward Action

Michael Sabat (USA)

Director of Business Development, Engaging Networks
Anne Clark

Anne Clark (UK)

Digital Strategy Manager, Forward Action
Charlotte Field Good Works Canada

Charlotte Field (Canada)

Senior Philanthropic Counsel, Good Works
Gaby Gollub

Gaby Gollub (USA)

Manager Online Marketing, WWF
Eszter Hartay

Eszter Hartay (Netherlands)

Senior Legal Advisor, European Center for Not-for-Profit Law
Andrew Wiley 2020

Andrew Wiley (USA)

Director of Annual Giving, World Wildlife Fund
Valentin Gicquel 2020

Valentin Gicquel (France)

Category Manager, Danone
Qianwen Ding 2020

Qianwen Ding (China)

CSR Manager, Alibaba Group
Adva Priso 2020

Adva Priso (USA)

Senior Vice President, CCAH
Emma Kennedy 2020

Emma Kennedy (Australia)

Digital Marketing Manager, Australian Red Cross
Charlotte Fortun 2020

Charlotte Fortun (France)

Head of Fundraising, 1001fontaines
Brad Lichtenstein 2020

Brad Lichtenstein (USA)

President, 371 Productions

Filipe Páscoa (Brazil)

Chief Intelligence & Innovation Officer, Trackmob

Ben Littlejohn (Australia)

Marketing and Communications Director, Act For Peace
Portrait of Kathryn Holloway

Kathryn Holloway (UK)

Interim Director of Fundraising, Friends of the Earth

#FRO2020 Keynote Speakers

Ireland: The historic campaign which legalised abortion (Ailbhe Smyth, Ireland)

How reframing a narrative can change opinions

Hear first-hand from Ailbhe Smyth about the Together for Yes campaign which galvanised huge numbers of people to give, canvass, campaign and vote for historic change in Ireland. Specifically how some people were influenced to change their vote.

On 25th May 2018, Ireland voted by an overwhelming majority to overturn its constitutional ban on abortion. This session will tell the story of how the campaign radically re-framed the narrative of abortion so as to encourage a change in perspective of the many thousands of voters who were either opposed to abortion or confused and undecided.

You’ll learn about the two-year pre-campaign research process which involved conversations with a wide range of stakeholders and activists. And lessons will be shared about the careful drafting and testing of messages as well as the ‘on the ground’ training with canvassers, social media influencers and activists.

View Keynote

Together For Yes

Hong Kong: The self-organisation of a leaderless movement (Sophie Chen, China)

What can we learn from the digital organising and campaign strategies?

Be inspired by the digital organisation and strategies of the Hong Kong protestors who managed to engage the world and attract nationwide support.

Since the summer of 2019 a mass movement has grown in Hong Kong to fight a government proposal to allow extraditions to mainland China. As fundraisers, what can we learn from the protestors?

In this session, activist and researcher Sophie Chen will share her observations of how the movement was so successful in gathering support. You’ll learn how people from both moderate and radical flanks came together in solidarity to offer strength and what digital tactics were being used to keep them united.

View Keynote

Hong Kong: The self-organisation of a leaderless movement

Australia: The bushfire effect

How did the Australian Red Cross respond to the Bushfires? And what can you learn from them?

$200 million was raised and Belinda and her team are just coming up for breath. In this session she’ll explain how the organisation responded to a crisis unlike any they’d seen before and how they operated in an environment where nothing was normal.  

Hear how new platforms were created to support the response, how donations from overseas were handled and how the organisation was able to support global events and concerts. And ultimately, how the Australian Red Cross was able to deliver the support to the people who needed it most. 

View Keynote

Australia - The bushfire effect

Business as usual has to change

An overview of the why, what and how of innovation within fundraising​

Society is changing. Fast. The fundraising propositions that worked yesterday, will not work tomorrow. And the organisations that are able to anticipate and meet these new donor needs will succeed. The rest will fall by the wayside. And in the context of COVID-19 innovation in this sector is needed more than ever.

Come to this session to find out why fundraising business as usual has to change. Featuring sector trends, research, benchmarks and insights from the innovation index; take away ready-made slides you can use to convince senior leadership to invest in innovation.

Packed with examples from the charity sector and business world, this session will also include links to books, podcasts, and free online courses where you can learn more. 

View Keynote